Cultural Capıtal and Your Busıness

Cultural Capıtal and Your Busıness

First of all, let us tell explain what cultural capital is and how it came about.

Cultural capital is a theory that Pierre Bourdieu, a French Sociologist developed back in the 1970s. It is a theory that developed the idea of cultural capital as a way to explain how power in society was shown and maintained in social classes. This phenomenon is of great importance for the business world. All the companies should undertake activities to increase the cultural capital.

Do you know why to invest in cultural capital?

We do, come and let us tell you all about cultural capital. 

Why is cultural capital important? 

Cultural capital is very important to your business as it can help you target more people and expand the potential customers within your business. 

Cultural capital is used a lot with luxury and fashion brands. It helps them get the Modern Affluent Customers. 

Modern Affluent Customers are the customers that all businesses require. They are the loyal customers that have the wallets to be able to spend money on your business. 

Your Firm should have the opportunity to have modern affluent customers. 

Cultural capital is everywhere at the moment, especially on social media; you might not notice it, but it has become a daily part of our lives. Cultural Capital is all over large social media including TikTok, WeChat, Instagram, and Facebook. 

Cultural Capital is growing at a faster pace, it is becoming more and more frequent to see adverts about culture capital all over the internet. 

What has COVID done to cultural capital?

COVID has increased the number of users in social media and the amount of time one spends online. 

This benefits cultural capital because more people are likely to see your adverts and keep on seeing them if you and your firm can make the right decisions and do the right advertising. 

If you choose to work with us at BGA Partners we can enable you to find your target audience and help you reach your audience.

İLETİŞİME GEÇİN

Adres

TÜRKİYE
Nida Kule Güney Barboros Mah. Mor Sümbül Sk.
No:7/3F D:12 Ataşehir / İstanbul

UNITED KINGDOM
Suite 314, Ashley House, 235-239 High Road Wood Green /
London N22 8HF United Kingdom

Email

info@bgapartners.com.tr
newbusiness@bgapartners.com.tr
ik@bgapartners.com.tr
hr@bgapartners.co.uk

telefon

+90 216 372 72 57

Copyright © 2024 BGA+ Partners

Instagram Contınues To Transform: Instagram Vıdeos

Instagram Contınues To Transform: Instagram Vıdeos

At this point, almost everyone knows that video content receives higher interaction compared to other types of content. 

More than 70% of marketers say that video content has a much higher engagement rate than other forms of marketing, so there’s no doubt about how useful it is to you.

Naturally, many companies are able to benefit from the high interaction of the video content, with more than 80% of brands now using video marketing as a part of their marketing strategy.

With video content being so popular, Instagram continues to do its part in this market. Instagram, which first revealed the Reels content, Is now aiming to bring a new tab called the Instagram Video tab; this will collect all types of video content in Instagram under one single roof. 

The aim is to include: Live streams (Instagram Live Videos), IGTV content, video posts, and Reels videos all under this tab for its users to view easily.

So what does each of these types of content marketing mean for the marketing world?

One of the biggest and best features of Instagram Live videos is that you can add other accounts (your followers or guests) to your live stream as a guest and communicate with them instantly; this enables you to communicate with your followers in a quick way and you are able to instantly see comments and likes. As it is the life you can also respond to them. 

Thanks to this type of video, it is possible to establish a transparent relationship, extract original content and quickly receive feedback from your followers.

What should we do with IGTV? 

IGTV, where you can share content for up to an hour, also has great potential for companies and brands. By using IGTV, brands are able to become more informative, active and they are able to fill in the spaces of the experts.

Reels videos

Could Reels Videos be any more ideal for you to blend creativity with an amazing marketing genius in only a matter of seconds?

It also allows you to put it in front of Instagram’s billions of users?

Of course, it is difficult to produce good quality Reels content, however, it’s a type of content that users spend a long time viewing with Reels videos. 

Video content 

This is probably the best type of content users have actually engaged with. 

Yes, it may not be as exciting as some of the others, but it is certainly much better than static (image) content. 

If you want to take place in the competitive world of Instagram and create an increase in your sales from brand awareness, let’s achieve great things together by producing successful content for your business! 

Get your sky limit with the original ideas that BGA Partners comes up with and add to trending content to make the best campaign for you!

İLETİŞİME GEÇİN

Adres

TÜRKİYE
Nida Kule Güney Barboros Mah. Mor Sümbül Sk.
No:7/3F D:12 Ataşehir / İstanbul

UNITED KINGDOM
Suite 314, Ashley House, 235-239 High Road Wood Green /
London N22 8HF United Kingdom

Email

info@bgapartners.com.tr
newbusiness@bgapartners.com.tr
ik@bgapartners.com.tr
hr@bgapartners.co.uk

telefon

+90 216 372 72 57

Copyright © 2024 BGA+ Partners

Hand ın hand for marketıng together: Inclusıve Marketıng Competıtıon

Hand ın hand for marketıng together: Inclusıve Marketıng Competıtıon

There is Lots of competition, for brands to be able to differentiate and stand out, brands need to go through image differences, vision, and mission separations. 

Of course, with constant change in consumer habits and expectations changing, there is one thing brands are increasingly turning their face to: inclusivity.

We used to see all these perfect lives in commercials all over tv and social media. We have always seen the “Ideal-looking and happy people living in modern cities”. 

Brands that try to bring out live the feeling of envy through the wonder of these people’s lives. They are now realizing that it doesn’t make sense to use ads that only reflect one segment for a product or service that appeals to everyone. 

Now consumers want to be able to see themselves in the ads they watch. Ads that they aren’t able to connect with their own reality have an ineffective, sometimes even negative, effect on them.

Gender, origin, age, geography, socioeconomic differences, hobbies, dreams, common concerns, and many more aspects…

If you can address all of the segments divided into different groups on all these themes, if you send them the message that I see you, understand you, and try to find solutions for your requests/needs, then you have created a successful advertising and marketing strategy for yourself. 

Of course, it’s not enough just to be so-called inclusive. You must also have an inclusive structure inside so that you can stand by your word and create an in-house example that can reflect how the people you’re advertising for would feel or think. No matter how hard you try, sometimes you can get the most accurate insight into something from an employee of the targeted audience.

Once you’ve comprehensively scaled up your team and marketing strategy, there’s one final thing to do: invest in it, take responsibility for it. 

Research shows that 27% of businesses that are growing have set equality benchmark criteria for community investments.  

This can sometimes be done as conducting a study on equal opportunity in education, and sometimes as starting a campaign on the disadvantages of different ethnicities.

Let’s shape your inclusive marketing strategies in the expert hands of BGA Partners!

İLETİŞİME GEÇİN

Adres

TÜRKİYE
Nida Kule Güney Barboros Mah. Mor Sümbül Sk.
No:7/3F D:12 Ataşehir / İstanbul

UNITED KINGDOM
Suite 314, Ashley House, 235-239 High Road Wood Green /
London N22 8HF United Kingdom

Email

info@bgapartners.com.tr
newbusiness@bgapartners.com.tr
ik@bgapartners.com.tr
hr@bgapartners.co.uk

telefon

+90 216 372 72 57

Copyright © 2024 BGA+ Partners

Teamwork makes the dreamwork: Affılıate Marketıng

Teamwork makes the dreamwork: Affılıate Marketıng

Affiliate marketing is an enjoyable marketing method. 

So what exactly is it doing? 

The process is very simple: there are two parts to affiliate marketing, one part being the brand side, and the other side being in the public eye in front of the camera. 

The group In front of the camera gets a piece of the marketing advertisement based on a variety of different foundations, however at the same time also helps promote the products and services that they like or enjoy. 

In exchange for promotion, the payment made by the brand side can be determined by the use of different parameters, such as payment per click or per sale.

Actually, there is something that makes the brand side is profitable; the interaction of the affiliates with their followers must be constant and steady so that they can be successful in generating clicks on their product/service or they can direct them to sales.

Affiliate marketing, where a fair payment system is established, has many more great features for you to discover and use.

Come let’s dig deeper.

First of all, affiliate marketing does not solely put the responsibility on the marketer, it distributes the responsibility equally between the affiliate and the marketer. 

As stress and responsibility, which are the biggest challenges of humanity, are reduced with this marketing method, much more successful, confident, and creative works are created.                             

Another pro of working as a team is being able to make 1+1 greater than 2 by taking great advantage of each other’s strengths. 

The result is greater than the sum of the whole piece. 

Hence why it is possible to carry out marketing applications with very high efficiency.

The fact that the marketer is not actively involved in the marketing process allows them to create time for new marketing ideas, while the affiliate knows how to promote the product to be marketed in a more successful way as they know their audience.  In short words, the benefits of affiliate marketing are endless!

“A great thing about Instagram is its ability to stay connected with people around the world and develop things that feel like a tight-knit community. And now, with the addition of my shop to my profile, fans can constantly browse all the fun little things I dream of right there, in practice.” Kacey Musgraves

İLETİŞİME GEÇİN

Adres

TÜRKİYE
Nida Kule Güney Barboros Mah. Mor Sümbül Sk.
No:7/3F D:12 Ataşehir / İstanbul

UNITED KINGDOM
Suite 314, Ashley House, 235-239 High Road Wood Green /
London N22 8HF United Kingdom

Email

info@bgapartners.com.tr
newbusiness@bgapartners.com.tr
ik@bgapartners.com.tr
hr@bgapartners.co.uk

telefon

+90 216 372 72 57

Copyright © 2024 BGA+ Partners

The new year’s gıft for your busıness: Chrıstmas advertısements!

The new year’s gıft for your busıness: Chrıstmas advertısements!

Retailers were and still are rethinking their Christmas advertising plans amid warnings that the driver shortage and fuel crisis will impact product availability and delivery over the festive period.

There has been a generous amount of warnings to the public about people starting their Christmas shopping earlier on in the year to ensure that they all get the presents they need. Customers have also been influenced by all of the news articles that went around about the fuel crisis. People started panicking as they did at the beginning of the pandemic, they started to get worried as to if they can get all their gifts on time or if they can get gifts that they want. 

Amazon also had a problem where they didn’t know what was going to happen so they made a statement where they have warned everyone that product supply and delivery in the lead-up to Christmas can affect what and at what point consumers can buy their gifts. 

As larger companies are more likely to be able to take a hit on not getting huge stock in more people are choosing smaller businesses over the large well-known ones because smaller businesses will find it really hard to survive another attack on their businesses. 

More people are planning to avoid big online retailers and instead of e-commerce they plan to shop locally and in-store to help their local economy and also to stop small businesses going even more bankrupt. Lots of businesses went bankrupt due to the pandemic which is also when the world started to see more e-commerce than we have ever seen. 

Due to more people wanting to support local businesses the large retailers are scared to make less money this Christmas. So what have they done? 

They have put aside a larger budget for their Christmas advertisement. They want to make bigger adverts to reassure customers that they have enough supply and that the businesses can still provide even when there is a fuel and HGV driver shortage.

Liam Brennan, the global lead consultant at MediaCom Blink Consulting has stated, “The current situation is definitely influencing media plans.” 

Most major brands tend to film and book their Christmas TV ads by the summer in order to make sure that their advert will actually air on TV, social media and YouTube. 

Articles have suggested that there were concerns this year amongst the big retailers that the driver shortage could impact the supply of products all year round, so most retailers ordered products in months before the Christmas period even came into the talks.  This is also why the retailers haven’t tailored their adverts to only one product. They have made their adverts to bring out a message in general; this happened because no one knew what was to happen this winter with the driver shortage and the pandemic being in full action. 

Retailers and brands have also decided to bring the advertisements in at an earlier point; they have tried to bring the Christmas trading period earlier on to ensure that people know that those brands have the stock and are able to provide customers with gifts for this Christmas. 

A good amount of people roughly 48% of consumers have fallen for these adverts and have started shopping earlier, with 28% having already started back in late August early October. 

Has your business advertised earlier than normal this year? 

Here at BGA Partners we have helped our clients to advertise their brands in the best way possible to make sure they have a great Christmas. We like to plan ahead and make sure your brand gets the best service tailored to your needs.

İLETİŞİME GEÇİN

Adres

TÜRKİYE
Nida Kule Güney Barboros Mah. Mor Sümbül Sk.
No:7/3F D:12 Ataşehir / İstanbul

UNITED KINGDOM
Suite 314, Ashley House, 235-239 High Road Wood Green /
London N22 8HF United Kingdom

Email

info@bgapartners.com.tr
newbusiness@bgapartners.com.tr
ik@bgapartners.com.tr
hr@bgapartners.co.uk

telefon

+90 216 372 72 57

Copyright © 2024 BGA+ Partners