Gender, origin, age, geography, socioeconomic differences, hobbies, dreams, common concerns, and many more aspects…

If you can address all of the segments divided into different groups on all these themes, if you send them the message that I see you, understand you, and try to find solutions for your requests/needs, then you have created a successful advertising and marketing strategy for yourself. 

Of course, it’s not enough just to be so-called inclusive. You must also have an inclusive structure inside so that you can stand by your word and create an in-house example that can reflect how the people you’re advertising for would feel or think. No matter how hard you try, sometimes you can get the most accurate insight into something from an employee of the targeted audience.

Once you’ve comprehensively scaled up your team and marketing strategy, there’s one final thing to do: invest in it, take responsibility for it. 

Research shows that 27% of businesses that are growing have set equality benchmark criteria for community investments.  

This can sometimes be done as conducting a study on equal opportunity in education, and sometimes as starting a campaign on the disadvantages of different ethnicities.

Let’s shape your inclusive marketing strategies in the expert hands of BGA Partners!