Moreover, Generation Z, the main actor of the new era, has changed the situation a bit. A generation that does not know what loyalty is, a generation that does not feel brand loyalty at all… Images, not emotions, drive them. A “collection of individuals” who focus on the responses they receive to their needs and expectations instead of establishing emotional bonds…

Conclusion?

At this point, the important thing is not to establish a continuous relationship with the audience you want to reach, but to establish a relationship that is constantly renewed, rebuilt at every moment, convincing and meaningful, but recurring without ever breaking. Something like “the first 50 kisses”… A relationship that is exhausting but never loses its excitement.

It is impossible to know how this relationship will change in the future, but this seems to be the key today.

So what, or what is it, that will ensure both the acquisition of new customers and the loyalty of existing ones? In other words, how do you turn golden data into benefits, differentiate your brand and make your messages heard amidst the suffocating cacophony?

There are many different critical elements, but here are the three most important ones: Creativity, repetition and continuity, consistency.

To put it very briefly, in order to attract the attention of consumers and stand out from your competitors, you must first produce creative content. Then you should deliver this content to your target audience with certain repetitions and continuity. While doing all this, you should analyze the data you have well and give messages that can meet the expectations of your target audience and the unique conditions of different channels, but that have consistency in themselves and activate the consumer by establishing the right connection with your brand.

If you can achieve this, it is possible to reach new and loyal customers at the same time.