At this point, almost everyone knows that video content receives higher interaction compared to other types of content. 

More than 70% of marketers say that video content has a much higher engagement rate than other forms of marketing, so there’s no doubt about how useful it is to you.

Naturally, many companies are able to benefit from the high interaction of the video content, with more than 80% of brands now using video marketing as a part of their marketing strategy.

With video content being so popular, Instagram continues to do its part in this market. Instagram, which first revealed the Reels content, Is now aiming to bring a new tab called the Instagram Video tab; this will collect all types of video content in Instagram under one single roof. 

The aim is to include: Live streams (Instagram Live Videos), IGTV content, video posts, and Reels videos all under this tab for its users to view easily.

So what does each of these types of content marketing mean for the marketing world?

One of the biggest and best features of Instagram Live videos is that you can add other accounts (your followers or guests) to your live stream as a guest and communicate with them instantly; this enables you to communicate with your followers in a quick way and you are able to instantly see comments and likes. As it is the life you can also respond to them. 

Thanks to this type of video, it is possible to establish a transparent relationship, extract original content and quickly receive feedback from your followers.