New media integration becomes even more important, especially when it comes to young consumers. According to the results of Google’s August 2022 “Future of Retail: Consumer Survey” conducted by Google in the US, it is seen that young consumers who have made a purchase in the last six months tend to use new media 2 to 3 times more than other consumers.

At this point, a concept that has an increasing influence on the shaping of brands’ marketing strategies, organizational structures and corporate cultures comes to the fore: Agility.

Marketing professionals and agencies have to be more agile than ever in incorporating new media into their strategies. It is not enough to be awake, they need to act as quickly as possible. Because the speed at which consumers switch between brands and products based on their changing needs and expectations is dizzying.

In this context, many different new media channels and various methods can come to the fore at different times. Super apps that bring together different consumer needs on a single platform, buy now pay later systems, loyalty apps, social media sites and artificial intelligence integrated into all these channels are currently the most popular methods.

These trends reveal that brands aiming to emphasize their differences should include solution partners that will enable them to reach their target audiences in the most efficient way.