Ay: Kasım 2021

Rapidly developing technology makes the future difficult to predict. In this environment, you are trying to maintain your brand’s successful performance, increase your sales, strengthen your relationship with your customers and many other things. In this way, you carry out different activities on different platforms and regularly produce content.

One of the platforms you communicate with your customers is social media. Being active on social media has advantages such as increasing brand awareness, reaching the target audience, and announcing campaigns or products; we all know this. But what we don’t know is the social media world that awaits us a year from now. We can’t be sure about this either, but we have some ideas on the subject.

In 2022, the first factor that will determine social media trends is the fact that the attention span of people today is down to 8 seconds. This means that the content you produce should be close to 8 seconds long. And of course, given that more than 100 million pieces of content are shared every day, you need to do something very different in a very short period of time, without compromising the message you want to convey. We know, it sounds hard, but it’s not so hard when you work with experts (that’s us 😉 ).

The world we live in is now integrated with digital platforms in every sense. We do our research online, we order our shopping online. We follow trends on social media and enjoy the luxury of making decisions from an incredible variety of products.

The advantages of this digital integration are so in demand that a new method, a new system is emerging every day. Until a few years ago, we had to go to the store and try on products, whereas today it is enough to turn on our camera to try a lipstick on our lips. Or we can try on products on mannequins created with our body measurements and complete our shopping.

However, until recently, finding the brand and model of products used by various people was a difficult activity. For example, if an influencer did not tell the brand of the ring they were wearing, it was very difficult to find the same product. Especially the various products used in television commercials and series were almost impossible to find.

Shoppable TV, which offers a solution to this problem and is also one of the most popular developments of the last period, has come to our aid!

So what is this Shoppable TV?

Thanks to this new technology, which is referred to as “Shoppable TV” in Turkish, you can easily add a product that you see on an actor while watching TV at home to your shopping cart with a few clicks. In other words, you don’t need to do long research on which TV series character is wearing what.

A customer is someone who buys the product or service you provide, while a loyal customer is someone who buys from you every time they need that product or service. Loyal customers are of great importance for companies because they ensure that there is constant demand. At the same time, it is a well-known fact that it costs more to acquire new customers than to keep them. That’s why most brands strive to keep their ties with existing customers strong and current.

There is another profit-driven concept built on loyal customers: customer lifetime value. This value is calculated as follows: The estimated revenue to be generated from the customer’s lifetime relationship with the company is subtracted from all the expenses to be incurred for the same customer. Thus, it is possible to measure the profit of keeping this customer “loyal” to the brand for life.

Here are a few statistics to help you understand the importance of customer lifetime value. For example, if we consider that it costs 5 to 10 times more to acquire a new customer than to retain one, we realize how important loyal customers are. Considering the added value that these very valuable customers will add to us throughout their lifetime, it is of great importance to take action in order not to lose them.

The first step is, of course, to establish a strong customer service infrastructure. In other words, it is very important to satisfy customers not only in the sales and pre-sales process, but also afterwards. Creating an environment where they believe that they will not have any problems with the product or service they buy from you, and even if they do, that you will follow a solution-oriented and customer-oriented path is one of the biggest factors in adding lifelong value to your customers.

We have previously published articles on influencer marketing and success rates. Especially the performance of micro and nano influencers has been noticed by almost all companies. Thus, the place of influencers in marketing budgets is growing and growing. But there is one more area where influencers should be included: the creative process of advertising!

In conventional influencer marketing, companies’ marketing departments and agencies come together and prepare the ad brief. This brief is then sent to the influencer who is deemed suitable. The reason behind influencers only taking part in the advertisement is obvious: Companies do not trust the influencer’s performance in the creative process.

However, this fact should not be forgotten: Influencers have actually been in the advertising business for years, so they have knowledge of the industry. In addition, they are the ones who know their followers the best. In other words, the more involved the selected influencer is in the creation of the ad campaign, the more interactive ads can be created.

There is also a known fact that new generations do not look at “advertising” very positively. So the less your influencer collaboration looks like an advertisement, the more successful it will be. Of course, if we also consider advertising campaigns with multiple influencers, each influencer’s “own interpretation” of the ad will make these collaborations much more organic.

“Steering the future of the company” may sound very cool. But being a manager requires mastering many challenging processes. For example, we can look at the above sentence in reverse; you are steering the future of the company, which means that if something goes wrong, you will be responsible.

In this professional position, which is as rewarding as it is challenging, “uncertainty” is just one of the many challenges.

We cannot know the future, so how do managers make decisions that determine the future of the company? How do they navigate through so much uncertainty and ultimately succeed?

Let’s discover together.

First of all, a good manager always accepts the existence of uncertainty and risk. Because it is not possible to achieve great success without taking risks. As such, all successful managers should have a “plan of action in risky situations”. So what should this plan include?

First of all, managers need to accept uncertainty and create decisions and alternative plans that can be adapted to this uncertainty. The ideal method is to keep the plan updated with necessary changes as the process progresses.

Instagram’s reels feature, which has been in our lives for about a year, has become so popular that most people can no longer leave the reels tab on Instagram. Reels videos, which can be created using different effects, audio plugins, gifs and creative tools, are one of the trendiest content types today.

The popularity of these videos, which are maximum 30 seconds long, has of course not gone unnoticed by the marketing world. With the support of Instagram’s algorithm and the increasing demand for these videos, reels videos have become an ideal medium for advertising.