The world we live in is now integrated with digital platforms in every sense. We do our research online, we order our shopping online. We follow trends on social media and enjoy the luxury of making decisions from an incredible variety of products.

The advantages of this digital integration are so in demand that a new method, a new system is emerging every day. Until a few years ago, we had to go to the store and try on products, whereas today it is enough to turn on our camera to try a lipstick on our lips. Or we can try on products on mannequins created with our body measurements and complete our shopping.

However, until recently, finding the brand and model of products used by various people was a difficult activity. For example, if an influencer did not tell the brand of the ring they were wearing, it was very difficult to find the same product. Especially the various products used in television commercials and series were almost impossible to find.

Shoppable TV, which offers a solution to this problem and is also one of the most popular developments of the last period, has come to our aid!

So what is this Shoppable TV?

Thanks to this new technology, which is referred to as “Shoppable TV” in Turkish, you can easily add a product that you see on an actor while watching TV at home to your shopping cart with a few clicks. In other words, you don’t need to do long research on which TV series character is wearing what.