Instagram’s reels feature, which has been in our lives for about a year, has become so popular that most people can no longer leave the reels tab on Instagram. Reels videos, which can be created using different effects, audio plugins, gifs and creative tools, are one of the trendiest content types today.
The popularity of these videos, which are maximum 30 seconds long, has of course not gone unnoticed by the marketing world. With the support of Instagram’s algorithm and the increasing demand for these videos, reels videos have become an ideal medium for advertising.
Instagram itself has confirmed that reels are the best way to reach people who don’t follow you on Instagram. So these videos are the way to reach your potential customers. We should not forget a few features of reels: They are repetitive, meaning that the same video is shown over and over again unless users pass by; they also allow users to comment, like and save. So you’re not the only one who’s interacting with the ad, other users can share their opinion about your product/service under the ad, or your potential customer can save your reels video and come back to it later to make a purchase.
With more than five hundred thousand Reels videos being shared every day, you can see how popular a medium you’ve chosen to advertise on. Staying on top of trends and using the most popular instrument at the right moment can take you and your account to new heights. So now is the time to take action. Let us prepare the most beautiful reels videos for you with BGA Partners’ knowledge and experts in their field.
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