Rapidly developing technology makes the future difficult to predict. In this environment, you are trying to maintain your brand’s successful performance, increase your sales, strengthen your relationship with your customers and many other things. In this way, you carry out different activities on different platforms and regularly produce content.

One of the platforms you communicate with your customers is social media. Being active on social media has advantages such as increasing brand awareness, reaching the target audience, and announcing campaigns or products; we all know this. But what we don’t know is the social media world that awaits us a year from now. We can’t be sure about this either, but we have some ideas on the subject.

In 2022, the first factor that will determine social media trends is the fact that the attention span of people today is down to 8 seconds. This means that the content you produce should be close to 8 seconds long. And of course, given that more than 100 million pieces of content are shared every day, you need to do something very different in a very short period of time, without compromising the message you want to convey. We know, it sounds hard, but it’s not so hard when you work with experts (that’s us 😉 ).