In fact, we can talk about a dilemma like this: Expanding the space you give to the influencer can reduce your control over the ad or leave your ad’s ability to drive sales in the background. For this reason, it seems advantageous to limit the space given to the influencer. However, in the opposite case, the influencer can make your advertisement in the same language as how he communicates with his followers, that is, since he does not read the line you give, he may say to his followers, “Look, ‘I’ recommend this”; at the same time, the fact that the sales referral element of your campaign remains in the background can increase the efficiency of the advertisement.

There is also the influencer perspective. A study shows that 77% of influencers are willing to work with brands more than once when they are given creative space. In other words, for a long-term campaign, it is actually beneficial for everyone to give space to the influencer.

Influencer marketing is now one of the most effective ways to be on all kinds of social media, which all brands talk about and allocate most of their budgets. No matter which sector you are in, it is now possible to find a suitable influencer for your brand.

If you know the importance and some details of influencer marketing, but don’t know how to adapt it to your brand, leave the creative process to us. We will select the most suitable influencer for you and give him/her the most suitable creative space for the advertising campaign!