Ay: Mart 2022

What we do in this world?

Let’s put it this way: With current AR and VR technology, we can do many day-to-day businesses in the metaverse, such as going to the movies or restaurants, attending a business meeting. We can go to the stores with our avatar and go shopping while sitting at home, and then the product we buy comes to our real address. With real estate sales, concerts, virtual stores of many famous brands, and even banks, the virtual universe ‘comes to life’. Virtual currencies are circulating in the crypto money market, NFTs, that is, non-fungible tokens are bought and sold.

And consumers seem to be fond of it. As of March 2022, the keyword ‘metaverse’ yields more than 68 million results on Google. The hashtag #metaverse is widely used on Instagram, with at least 1.3 million posts. So, what are the effects of the metaverse when it comes to social media and digital marketing?

Metaverse marketing  

For brands, metaverse represents an opportunity to reach new audiences, improve customer confidence, and find out a potential revenue stream. The key point is to create marketing experiences that are linked to real-world experiences or what the brand does in real life. While doing this, marketers need to keep in mind the value of millennials and Gen Z, who dominates the metaverse. Here, we can summarize which strategies stand out as follows:

• Adapting your brand naturally into the platform is important. Like having virtual billboards within online games, digital concerts, or sports activities, placing ads on users’ avatars.
• Real-life marketing in the virtual stage means a lot. to It’s necessary to replicate what the brand/product offers in real life in the virtual world. This also increases engagement. E.g., creating avatars that deliver food or use your products.
• You can develop the marketing strategy through avatars. Think of this as influencer marketing… User-generated content is quite important, and in the metaverse, they become integral parts of the campaigns.
• You can have your virtual store and make interactive 3D presentations. You can create campaigns, that prioritize customer experience/participation; e.g., live events or gamification. Furthermore, you can offer virtual try-on.
• You can confer limited-edition items that they can only collect and use in the metaverse. Like, creating items for avatars that they can use in-game.

The Metaverse, as emerged from science fiction books and adapted to the real world, offers a unique experience to both individuals and brands. In this universe, we can access almost all of the real-life experiences, and it is not yet clear how much it will expand. But to discover and use it, that’s all we’ve got right now!

6 reasons to choose email marketing

To make use of the advantages provided by email marketing, there’s a catch: If you do not want to be treated as Gary Thuerk, you should get approval from customers before sending an email. Because spams are not welcomed in any case and harm the brand’s reputation. But once approved, those pluses will follow: 

• It’s cost-efficient and fast. The bouncing rate (form customers) balances the budget and time spent.
• It’s instant, easily sent, and sharable. 
• Builds direct contact with customers. People check their inboxes regularly therefore view range is quite high.
• As the customer allows this communication, the chances of engagement and return increase.
• The target group can be segmented according to certain characteristics (location, age, education, gender, etc.). More personalized content can be created.
• It is very easy to measure, compare and analyse, which also makes it easier to take action or change the strategy case by case.

How it should be?

Before sending an email, you should make sure that you have prepared the ideal content. What should email marketing be like? What should you pay attention to?

• Text should capture customers from the very beginning, even from the mail subject line. For that, the text should be catchy and remarkable. Should deliver a clear and powerful message that focuses on the main function of the product/service. Should offer a strong motivation to encourage customers, such as a limited offer or discount. Of course, it should carry a call to action, at the end. 

• We tend to eat up any content we see in seconds. Therefore, your email should be distinguishable and should deliver its message directly. 

• Same content and style over and over again can be boring. Instead of sending campaign and sale messages, you should sometimes share information about the brand.

• Regular communication is a must to keep your client warm. In addition to that, email timing is everything, consider sending an email when the consumer’s product is about to run out!
• Design should be clear, easy-to-read, and aesthetic. 
• We check our emails on mobile devices and phones. Your emails need to look on mobile.

Although many trends appear in marketing and advertising, email marketing is a method that will not be outdated for a long time. Just make sure that your email won’t go into spam!

Did you know podcasts can increase your business’ rankings?

If you are familiar with the term SEO (search engine optimization) you will know how important it is to a business and its website content. SEO is the process of improving the quality and quantity of website traffic to a website or web page from search engines. By using keywords, you can increase the traffic to your website or web page.  All you need to do is find the correct terminology that you can use. Whilst SEO is normally done on the website, social media, and blog content; it can also be done by optimizing a podcast. By using the appropriate words, you can increase your podcast views which can lead to more people visiting your website. 

After you create a podcast, you can mix this marketing method with marketing on social media and email advertisement. What we mean by this is advertising your podcast on your business’s social media accounts. By email advertisement, we are talking about sending out a mailing to your customers to make them aware of the podcast you have. 

You need to remind them that you have a podcast, this can even be done on your website. Some examples of where you could put it on your website include: 

• Having a small icon in a corner for people to access your podcast
• Have a sub-page just for your podcasts
• Have a banner on your page promoting your podcast 
• At the bottom of your page where most firms tend to have their social media icons and accounts linked, you can add in a podcast icon. 

The icon link will direct the customer straight to the podcasts allowing them to schooner which one to listen to. If they subscribe to your podcast, they should automatically get notifications as to when you post your new podcast. 

Brand partnerships through podcast 

Podcasts are a great way to conduct brand partnerships. Large numbers of influencers are now creating podcasts listed by hundreds of their followers. It is the same idea as influencer marketing. If you want to know more depth on influencer marketing, we have an article named “Influence Marketing Trends and Predictions For 2022”. You can read that to gain more information on influencer marking. 

Podcasts are a great way to build partnerships, you can advertise with influencers and other firms that have similar goals to your firm. It is also good because you build these relationships up, this could lead to you partnering with these creators often; possibly even making them your firm’s ambassadors.

If you would like assistance on starting a podcast up and finding the correct SEO which starts doing this, BGA Partners is here to help you achieve your goals.