What we do in this world?

Let’s put it this way: With current AR and VR technology, we can do many day-to-day businesses in the metaverse, such as going to the movies or restaurants, attending a business meeting. We can go to the stores with our avatar and go shopping while sitting at home, and then the product we buy comes to our real address. With real estate sales, concerts, virtual stores of many famous brands, and even banks, the virtual universe ‘comes to life’. Virtual currencies are circulating in the crypto money market, NFTs, that is, non-fungible tokens are bought and sold.

And consumers seem to be fond of it. As of March 2022, the keyword ‘metaverse’ yields more than 68 million results on Google. The hashtag #metaverse is widely used on Instagram, with at least 1.3 million posts. So, what are the effects of the metaverse when it comes to social media and digital marketing?

Metaverse marketing  

For brands, metaverse represents an opportunity to reach new audiences, improve customer confidence, and find out a potential revenue stream. The key point is to create marketing experiences that are linked to real-world experiences or what the brand does in real life. While doing this, marketers need to keep in mind the value of millennials and Gen Z, who dominates the metaverse. Here, we can summarize which strategies stand out as follows:

• Adapting your brand naturally into the platform is important. Like having virtual billboards within online games, digital concerts, or sports activities, placing ads on users’ avatars.
• Real-life marketing in the virtual stage means a lot. to It’s necessary to replicate what the brand/product offers in real life in the virtual world. This also increases engagement. E.g., creating avatars that deliver food or use your products.
• You can develop the marketing strategy through avatars. Think of this as influencer marketing… User-generated content is quite important, and in the metaverse, they become integral parts of the campaigns.
• You can have your virtual store and make interactive 3D presentations. You can create campaigns, that prioritize customer experience/participation; e.g., live events or gamification. Furthermore, you can offer virtual try-on.
• You can confer limited-edition items that they can only collect and use in the metaverse. Like, creating items for avatars that they can use in-game.

The Metaverse, as emerged from science fiction books and adapted to the real world, offers a unique experience to both individuals and brands. In this universe, we can access almost all of the real-life experiences, and it is not yet clear how much it will expand. But to discover and use it, that’s all we’ve got right now!