6 reasons to choose email marketing

To make use of the advantages provided by email marketing, there’s a catch: If you do not want to be treated as Gary Thuerk, you should get approval from customers before sending an email. Because spams are not welcomed in any case and harm the brand’s reputation. But once approved, those pluses will follow: 

• It’s cost-efficient and fast. The bouncing rate (form customers) balances the budget and time spent.
• It’s instant, easily sent, and sharable. 
• Builds direct contact with customers. People check their inboxes regularly therefore view range is quite high.
• As the customer allows this communication, the chances of engagement and return increase.
• The target group can be segmented according to certain characteristics (location, age, education, gender, etc.). More personalized content can be created.
• It is very easy to measure, compare and analyse, which also makes it easier to take action or change the strategy case by case.

How it should be?

Before sending an email, you should make sure that you have prepared the ideal content. What should email marketing be like? What should you pay attention to?

• Text should capture customers from the very beginning, even from the mail subject line. For that, the text should be catchy and remarkable. Should deliver a clear and powerful message that focuses on the main function of the product/service. Should offer a strong motivation to encourage customers, such as a limited offer or discount. Of course, it should carry a call to action, at the end. 

• We tend to eat up any content we see in seconds. Therefore, your email should be distinguishable and should deliver its message directly. 

• Same content and style over and over again can be boring. Instead of sending campaign and sale messages, you should sometimes share information about the brand.

• Regular communication is a must to keep your client warm. In addition to that, email timing is everything, consider sending an email when the consumer’s product is about to run out!
• Design should be clear, easy-to-read, and aesthetic. 
• We check our emails on mobile devices and phones. Your emails need to look on mobile.

Although many trends appear in marketing and advertising, email marketing is a method that will not be outdated for a long time. Just make sure that your email won’t go into spam!