Did you know podcasts can increase your business’ rankings?

If you are familiar with the term SEO (search engine optimization) you will know how important it is to a business and its website content. SEO is the process of improving the quality and quantity of website traffic to a website or web page from search engines. By using keywords, you can increase the traffic to your website or web page.  All you need to do is find the correct terminology that you can use. Whilst SEO is normally done on the website, social media, and blog content; it can also be done by optimizing a podcast. By using the appropriate words, you can increase your podcast views which can lead to more people visiting your website. 

After you create a podcast, you can mix this marketing method with marketing on social media and email advertisement. What we mean by this is advertising your podcast on your business’s social media accounts. By email advertisement, we are talking about sending out a mailing to your customers to make them aware of the podcast you have. 

You need to remind them that you have a podcast, this can even be done on your website. Some examples of where you could put it on your website include: 

• Having a small icon in a corner for people to access your podcast
• Have a sub-page just for your podcasts
• Have a banner on your page promoting your podcast 
• At the bottom of your page where most firms tend to have their social media icons and accounts linked, you can add in a podcast icon. 

The icon link will direct the customer straight to the podcasts allowing them to schooner which one to listen to. If they subscribe to your podcast, they should automatically get notifications as to when you post your new podcast. 

Brand partnerships through podcast 

Podcasts are a great way to conduct brand partnerships. Large numbers of influencers are now creating podcasts listed by hundreds of their followers. It is the same idea as influencer marketing. If you want to know more depth on influencer marketing, we have an article named “Influence Marketing Trends and Predictions For 2022”. You can read that to gain more information on influencer marking. 

Podcasts are a great way to build partnerships, you can advertise with influencers and other firms that have similar goals to your firm. It is also good because you build these relationships up, this could lead to you partnering with these creators often; possibly even making them your firm’s ambassadors.

If you would like assistance on starting a podcast up and finding the correct SEO which starts doing this, BGA Partners is here to help you achieve your goals.