Ay: Şubat 2022

Let’s take a look at some practical newsletter writing tactics we have prepared for you.

A newsletter helps you filter your contact list. This is because when you invite people to sign up for your newsletter, only those who are interested in your topic will sign up.

Determining the frequency of sharing is very important LinkedIn calls its new feature “Newsletter” for a reason; to create a regular flow of sharing. Therefore, it is extremely important that you post regularly and at regular intervals. Otherwise, LinkedIn already allows you to produce content at any time with its post sharing and article space.

Another point to consider in publishing frequency is the sharing time. LinkedIn newsletter serves as a subscription system. You should guarantee your subscribers that you will share your newsletters regularly at the time you set. In this way, you will gain loyal subscribers for your newsletter and you will be considered an effective newsletter user by LinkedIn.

Determine your concept You need to assign a name to each newsletter you open on LinkedIn. This means that this newsletter has a theme. One of the keys to success is to decide in which area and on which topics you want to produce content and to produce content in these areas within a concept and with the frequency you determine.

In short, you should also pay attention to the continuity of the content you create. After making the necessary analysis, assigning an attractive name to your newsletter to ensure long-term branding will also have an impact on the number of interactions of your posts.

Blend your newsletter with the features in LinkedIn LinkedIn offers you many options such as adding photos and videos to your newsletters and linking to them, and asks you to use these tools. You can enrich your newsletter by adding images and videos on the subject or a link to the articles you add.

Your newsletter efforts will make your other LinkedIn posts stand out. Once your newsletter subscribers discover the great content you have created, they will want to check out your articles and posts.

LinkedIn newsletters increase brand awareness Another advantage of publishing a regular LinkedIn newsletter is that it helps increase your brand awareness. If you make the right connections, you will be able to engage in interactions that will build your business.

Your newsletter helps to get your brand in front of the right people. It’s a great way to remind them about your brand and showcase the solutions you offer.

Remember, LinkedIn newsletters have the potential to be an invaluable tool in your marketing strategy.

Why is influencer marketing so popular?

Influencer marketing is becoming really popular due to more people having free time to go onto social media allowing them to find out about new people and their collaborations and partnerships.  As people are spending more time online they have a higher chance of actually seeing these adverts.

Which platforms are the most popular for influencer marketing?

TikTok is becoming one of the biggest platforms for influencer marketing, hundreds and thousands of people go onto TikTok on a daily basis and find out about new brands through their favourite influencers on there, they also have the For You Page allowing people to see what other people are posting. This is a great opportunity for brands as they are able to get a larger target audience. 

Another big platform is Instagram; now that Instagram is doing reels people get captivated in them and end up seeing lots of ads. That along with the Instagram shop is a really good way of marketing. For more information on Instagram reels you can read our Article on Instagram and it’s reels feature. 

Some influencer marketing trends we have predict for this year include:

• Higher levels of influencer collaborations
• Higher levels of influencer video content 
• Live Shopping will continue to grow and become popular 

(especially on TikTok)

• Affiliate marketing will join in with Influencer marketing 
• Shifting from influencer marketing  to content creator marketing

If you would like to join the trends and start doing influencer marketing for your firm but don’t know where to start; let us at BGA Partners help you find the right influencers for your brand. Let us communicate with them and help you arrange everything. Please contact us so we can help you.

Method 3 

This method is more of a follow on step two method 2; you can repost posts on your story and tag them in the story… 

This can help others view your story and the original posts owner can post on their story that you have posted allowing you to reach more people as you’re also being exposed to the post owners’ followers. 

Method 4 

Try to share your posts on more than one platform, don’t just use Instagram!

Share your posts on platforms such as: LinkedIn, Facebook, TikTok, Pinterest and Twitter. 

By posting on more than one platform you are reaching out to more people allowing them to discover your firm. This is good for your social media and are good for your firm at self because you will be reaching out to more people allowing you to make more sales of your product or service. 

Method 5 

This method is one of the easiest and most obvious ways to gain followers.

 Do you know what it is?

Just follow accounts that do you believe are in your target audience and accounts that you actually enjoy looking at. 

The easiest way to gain followers is by following others. 

You can also send these accounts a message asking for a follow back and most of the time this happens! 

Now we can briefly discuss how to gain followers through the use of advertising.

Advertising can help bring your brand awareness and it can improve your chance of gaining followers and loyal customers. Advertising is an amazing feature when you know how to advertise correctly. The correct advert will gain a lots of attention and help you gain lots of potential customers. 

If you don’t know where to start or what to do for the perfect advert then let us help you. 

Contact us for more information and we will be happy to help you make the correct advert for your firm. 

Visual Content 

By visual content we don’t only mean YouTube adverts, we are talking about a huge variety of content types. 

Some visual content can include short videos on Instagram; these are called reels. To read more about instagram reels you can look at our previous article names ‘instagram continues to change’. We have information there all about instagram marketing and the new use of reels. 

Another visual content linking into instagram can be normal instagram posts and stories. These are good because the posts can be seen by lots of people with the correct use of keywords and hashtags. We can help you determine what would be best for these posts. By using the correct key terms you are also helping the SEO side of the marketing. 

The correct use of infographics and videos will help you gain more brand awareness. 

Other examples of visual content can be:

• YouTube ads 
• Facebook ads
• Snapchat ads 
• Google ads 
• Tv ads
• Emails 

This list can also be classed as some of the other trends of digital marketing in 2022. 

If you don’t know where to start or what type of digital marketing you should do for your firm, let us help you establish what can be best for you. Let BGA Partners’ professionals help you determine what would be best and allow us to help you create the marketing you need.

Due to the pandemic more people are shopping from their homes using the Internet, as a result of this firms need to make sure that they have a good services that operate smoothly allowing their customers to purchase the product or service at ease. Some new ideas for online shopping could be improving your website or app to make it easier for your customers to find what they are looking for…

By this we don’t just mean making the website look more presentable, we mean adding in a virtual assistant experience; this can be a little icon somewhere on the website allowing customers to message a virtual assistant where they will be able to get the help they want. This can help improve your customer satisfaction level which will help you gain loyal customers. This service will be helpful and it will make shopping online feel more normal, it will feel a little bit like shopping in an actual store but from the comfort of their home. Virtual assistance might just be one of the prime things you could add to your website in this time period.

Another way you can improve customer service is by targeting your customers directly, this could be sending them special offers via emails based off of the previous purchases. This will show your customers that you actually care about what they buy and that you take notice of them; this can make them feel special meaning that they are more likely to buy from your firm. Everyone wants to feel special and what better way to do this than send offers specially for them. 

Playing on the topic of emails you should also try to send birthday emails and a birthday special offer. You can create an automated system that will do this without you having to worry about it.

If you want assistance creating this automated system we are here to help you. Let BGA Partners’ specialists help you with your customer service.

From the Facebook Ad Library you can also see your competitors Instagram ads making it even easier to find ads in all one go.  To do this all you need to do go to the Facebook ad Library then filter the adverts by the platform you want to see. A few you can see are: Instagram, Audience Network or Messenger. 

You can also see Instagram Adverts through the Instagram page. You can do this by:

1. Go to your competitors Instagram page 
2. Click on the more options button (the three buttons at the top)
3. Click the About Thus Account button

In this section you will find the Active Ads button which will show you all the adverts that are currently ongoing for that firm. You can filter them by clicking the feed or stories button to see all the adverts. 

Why should you look at your competitors social media Adverts?

• It allows you to get a head start 
• It helps you to determine what platform can be best for your firm, whether it be: Instagram, Facebook, TikTok, Linkedln or any other platform… 
• It helps you to target the correct audience. 
• A great advantage is that it helps you to save time trying to come up with ideas. When you see lots of other adverts it can inspire you and give you a burst of creativity to make some new adverts.
• It can also help you save lots of money on market research as this is something you can do by yourself, you won’t need to hire someone else to do your research as it is a few very simple steps to see these adverts. 

Creating a good successful Ad is not an easy task. It’s not as simple as just creating another ‘Ad’. You want to make the correct Ad that can bring your firm to success. 

If you have done your competitors advertisement research and still aren’t too sure on what to do next let us help you, contact us to find out more information.