Dıd you know that you can see your competıtors ads on Instagram and Facebook?

Are you aware that you can see all the ads made by your competitors on Instagram?

You have full ability to see their adverts, allowing you to analyse them and see what is good and bad about them. This can be very useful to your firm as it gives you the advantage of being able to examine the adverts from your competitors giving you insights as to what they are doing. This can also help you come up with more unique adverts for your firm. 

But remember your competitors can also see your ads… 

On Facebook thanks to the Facebook ads library tool we are able see past and present adverts that fans have posted. It is a great feature because we can see everything to do with that advert including: reviewing the images, the text and everything else about the advert. This allows you and your firm to see what has been a successful advert and what has been a failure advert. This can give you insight on what type of advert can be successful for your firm. 

To see these adverts you can go to this website >>> www.facebook.com/ads/library 

Once you have logged in you will be able to view these ads. 

Another way to see Facebook ads library is by: 

  1. Go to your competitors Facebook page. 
  2. Scroll down towards the page transparency section. 
  3. Click on the See All part 
  4. Scroll down and click the Go To Ad Library
  5. And there you go, you are on the Facebook Ad Library.

From the Facebook Ad Library you can also see your competitors Instagram ads making it even easier to find ads in all one go.  To do this all you need to do go to the Facebook ad Library then filter the adverts by the platform you want to see. A few you can see are: Instagram, Audience Network or Messenger. 

You can also see Instagram Adverts through the Instagram page. You can do this by:

  1. Go to your competitors Instagram page 
  2. Click on the more options button (the three buttons at the top)
  3. Click the About Thus Account button

In this section you will find the Active Ads button which will show you all the adverts that are currently ongoing for that firm. You can filter them by clicking the feed or stories button to see all the adverts. 

Why should you look at your competitors social media Adverts?

  • It allows you to get a head start 
  • It helps you to determine what platform can be best for your firm, whether it be: Instagram, Facebook, TikTok, Linkedln or any other platform… 
  • It helps you to target the correct audience
  • A great advantage is that it helps you to save time trying to come up with ideas. When you see lots of other adverts it can inspire you and give you a burst of creativity to make some new adverts.
  • It can also help you save lots of money on market research as this is something you can do by yourself, you won’t need to hire someone else to do your research as it is a few very simple steps to see these adverts. 

Creating a good successful Ad is not an easy task. It’s not as simple as just creating another ‘Ad’. You want to make the correct Ad that can bring your firm to success. 

If you have done your competitors advertisement research and still aren’t too sure on what to do next let us help you, contact us to find out more information.

İLETİŞİME GEÇİN

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