Like most social media algorithms, LinkedIn highlights the content that people interact with the most. One of the tools you can use to make your content stand out is LinkedIn newsletters. Creating an attention-grabbing newsletter allows LinkedIn to show it to more people.
A well-planned LinkedIn newsletter can reach potential customers for your business by showcasing your expertise. LinkedIn is 277% more effective than Facebook and Twitter in generating leads*, and newsletters can increase that number as part of a well-planned strategy.
So what are these newsletters, let’s take a look together.
LinkedIn newsletters work on a subscription system just like other newsletters. In this way, companies or individuals meet with the opportunity to publish daily, weekly or monthly. People who subscribe to the newsletter are notified both on LinkedIn and by e-mail when a post is made. For this reason, subscriptions are the most important point of the newsletters, which have very high readership rates. Since subscriptions are linked to active profiles on LinkedIn, the subscriber list is always up-to-date and spam-free.
The more people interact with your content, the more people you will reach. As a result, you will reach a wider audience and make more meaningful connections.
Let’s take a look at some practical newsletter writing tactics we have prepared for you.
A newsletter helps you filter your contact list. This is because when you invite people to sign up for your newsletter, only those who are interested in your topic will sign up.
Determining the frequency of sharing is very important LinkedIn calls its new feature “Newsletter” for a reason; to create a regular flow of sharing. Therefore, it is extremely important that you post regularly and at regular intervals. Otherwise, LinkedIn already allows you to produce content at any time with its post sharing and article space.
Another point to consider in publishing frequency is the sharing time. LinkedIn newsletter serves as a subscription system. You should guarantee your subscribers that you will share your newsletters regularly at the time you set. In this way, you will gain loyal subscribers for your newsletter and you will be considered an effective newsletter user by LinkedIn.
Determine your concept You need to assign a name to each newsletter you open on LinkedIn. This means that this newsletter has a theme. One of the keys to success is to decide in which area and on which topics you want to produce content and to produce content in these areas within a concept and with the frequency you determine.
In short, you should also pay attention to the continuity of the content you create. After making the necessary analysis, assigning an attractive name to your newsletter to ensure long-term branding will also have an impact on the number of interactions of your posts.
Blend your newsletter with the features in LinkedIn LinkedIn offers you many options such as adding photos and videos to your newsletters and linking to them, and asks you to use these tools. You can enrich your newsletter by adding images and videos on the subject or a link to the articles you add.
Your newsletter efforts will make your other LinkedIn posts stand out. Once your newsletter subscribers discover the great content you have created, they will want to check out your articles and posts.
LinkedIn newsletters increase brand awareness Another advantage of publishing a regular LinkedIn newsletter is that it helps increase your brand awareness. If you make the right connections, you will be able to engage in interactions that will build your business.
Your newsletter helps to get your brand in front of the right people. It’s a great way to remind them about your brand and showcase the solutions you offer.
Remember, LinkedIn newsletters have the potential to be an invaluable tool in your marketing strategy.
TÜRKİYE
Nida Kule Güney Barboros Mah. Mor Sümbül Sk.
No:7/3F D:12 Ataşehir / İstanbul
UNITED KINGDOM
Suite 314, Ashley House, 235-239 High Road
Wood Green /
London N22 8HF United Kingdom
info@bgapartners.com.tr
newbusiness@bgapartners.com.tr
ik@bgapartners.com.tr
hr@bgapartners.co.uk
+90 216 372 72 57
Copyright © 2024 BGA+ Partners