Have you thought about what influencer trends are waiting for us this year?
No? Well we have.
We have made some predictions as to what type of influencer marketing will be in trend this year.
As we saw last year influencer marketing became a big option for firms to choose for their marketing and advertisement…
Especially during times of COVID and lockdowns; as a result of these measures people were spending more time online allowing them to see more adverts done by creators and influencers.
We expect this year to be even better when it comes to the influencer marketing. Social media is a large part of our daily lives and we all have some preferred influencers / content creators that we enjoy to watch/follow.
Influencer marketing is not just about influencers posting on their social media. It’s a huge range of things that influencers do. It can range from them making short videos to posts, creating Instagram stories and reels to doing a giveaway or creating a collaboration with you and other influencers. It can also include taking part in a commercial and a variety of other ideas…
Why is influencer marketing so popular?
Influencer marketing is becoming really popular due to more people having free time to go onto social media allowing them to find out about new people and their collaborations and partnerships. As people are spending more time online they have a higher chance of actually seeing these adverts.
Which platforms are the most popular for influencer marketing?
TikTok is becoming one of the biggest platforms for influencer marketing, hundreds and thousands of people go onto TikTok on a daily basis and find out about new brands through their favourite influencers on there, they also have the For You Page allowing people to see what other people are posting. This is a great opportunity for brands as they are able to get a larger target audience.
Another big platform is Instagram; now that Instagram is doing reels people get captivated in them and end up seeing lots of ads. That along with the Instagram shop is a really good way of marketing. For more information on Instagram reels you can read our Article on Instagram and it’s reels feature.
Some influencer marketing trends we have predict for this year include:
(especially on TikTok)
If you would like to join the trends and start doing influencer marketing for your firm but don’t know where to start; let us at BGA Partners help you find the right influencers for your brand. Let us communicate with them and help you arrange everything. Please contact us so we can help you.
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