Why is influencer marketing so popular?

Influencer marketing is becoming really popular due to more people having free time to go onto social media allowing them to find out about new people and their collaborations and partnerships.  As people are spending more time online they have a higher chance of actually seeing these adverts.

Which platforms are the most popular for influencer marketing?

TikTok is becoming one of the biggest platforms for influencer marketing, hundreds and thousands of people go onto TikTok on a daily basis and find out about new brands through their favourite influencers on there, they also have the For You Page allowing people to see what other people are posting. This is a great opportunity for brands as they are able to get a larger target audience. 

Another big platform is Instagram; now that Instagram is doing reels people get captivated in them and end up seeing lots of ads. That along with the Instagram shop is a really good way of marketing. For more information on Instagram reels you can read our Article on Instagram and it’s reels feature. 

Some influencer marketing trends we have predict for this year include:

• Higher levels of influencer collaborations
• Higher levels of influencer video content 
• Live Shopping will continue to grow and become popular 

(especially on TikTok)

• Affiliate marketing will join in with Influencer marketing 
• Shifting from influencer marketing  to content creator marketing

If you would like to join the trends and start doing influencer marketing for your firm but don’t know where to start; let us at BGA Partners help you find the right influencers for your brand. Let us communicate with them and help you arrange everything. Please contact us so we can help you.