Ay: Ocak 2022

In addition, using video content when advertising on YouTube will help you produce more memorable ads in line with the way the human brain works. It is a proven fact that video content is more memorable than static images. Thus, your video ads will enable you to make promotions that are suitable for both your brand awareness and brand image and will positively affect your sales.

According to a study on YouTube ads, 90% of internet users say they use YouTube to discover new products. In short, if you want to increase your sales, contribute to your brand awareness and manage a successful digital marketing process, your address is clear: YouTube.

With BGA Partners’ creative scenarios, successful sales-oriented ideas and expert production team, it is possible to run ads with high engagement rates on YouTube. Let’s shape the future of your brand together!

Yes, it is vital to be at the top of the search results, we can agree on that now. But how is it possible to achieve this success? Let’s discover together…

Searcher finds Search engines and site traffic First of all, the traffic to your site should be evaluated with two criteria: Quality and quantity. The quantity of traffic can be briefly defined as the number of clicks on your site. Of course, getting high numbers of traffic is important for brands, but another parameter that is as important as quantity is traffic quality. Let’s explain it like this:

Traffic quality means that the internet users you attract to your site are the right people for your brand; in other words, it means that the visits to your site are made by people who fit your target audience. No matter how well you speak or how many listeners you have, the important thing is that you are communicating with people who can understand what you are saying.

So, we have learned about the traffic generated as a result of searches on search engines and how the users who perform these searches are evaluated. Now let’s explain the ways in which you can generate the right traffic.

The route has been created: The road to successful search results We have overcome many obstacles in our digital journey, now we have a fork in the road for successful search results: SEO (search engine optimization) or SEM (search engine marketing)?

Both options are shaped by activities performed through search engines, but there is a big difference: While SEO promises to stand out in all search engines by matching website content to highly preferred search words, SEM is based on the principle of buying keywords and displaying your site at the top with the phrase “advertised” in searches that include these words.

To put it succinctly, SEO is the acceptance of your brand as an authority by search engines and bringing you to the forefront when showing results, while SEM is to bring yourself to the forefront by investing in the right keywords.

Now we know the difference between SEO and SEM. So which one should your brand prefer in order to manage a successful digital process? The answer is clear; in fact, there is no separation of paths in the environment, both paths reach the same goal: An optimized website that generates both high quality and high traffic from users!

So what can you do with us, BGA Partners, at this point? You can put the steering wheel in our hands and enjoy your brand’s digital journey. We will use SEO and SEM options in the right ratio for your brand and success will be easier than ever!

Place (Distribution): Determining the points of distribution is as fundamental a marketing step as production and pricing. First of all, it is important to pay attention to the level of competition at the points where you offer your product for sale. Remember that it will be more difficult to differentiate in highly competitive distribution points.

In addition, you should also examine the traffic the point of sale receives and the consumer profile of the region where it is located. If you find outlets where your product will be in high demand, where there will be less competition and more sales, everything will be fine!

Let’s come to the last “P”. This is actually a marketing pillar centered on the topic we just mentioned: promotion.

Promotion: With globalization and digitalization, you are trying to sell products in the same market with thousands, maybe tens of thousands of brands that can be considered your competitors. Naturally, you need to find a way to stand out from those thousands of brands. And you can do this through promotion efforts.

You should use many different methods such as brand differentiation, brand positioning, brand image and product promotion on various platforms simultaneously and show that you are more valuable, different and preferable than others.

With BGA Partners’ team of experts, let’s develop a marketing strategy that is thoroughly thought out from every angle. Let’s roll up our sleeves together and take your brand to the top!

Why is CRM useful to your business?

CRM is very useful and can help your business grow, it can help you establish a brand name and a positive reputation in the public eye, allowing you to increase sales. 

CRM can help you to become very organised within your firm, it can help you increase profitability by establishing good customer relationships, allowing you to have loyal customers. CRM will also allow your firm to have good customer service which is something that all customers look for whilst purchasing a good or service. 

You will have Better Knowledge of your customers, better customer retention, better market segmentation and higher levels of data privacy. 

Using CRM systems will help you and your firm in a variety of ways. 

Having data on your customers is always a good thing as it allows you to see what they like and what they don’t like; it also helps you to advertise properly according to your data base. It is easier for you and more effective than having to go back and do excess amounts of market research making you waste time and money… 

CRM data can help you conduct your market research in a more strategic way allowing you to target your customer base a lot more effectively. 

The data we help you collect can all be stored in one place making it very accessible to you. The data can be shown in a variety of ways including graphs and charts. 

Aspects of CRM. 

CRM is not just one small thing; it is made up of a variety of different components. 

These components including: Analytics, Project Management, Human Resources, Lead Management, Marketing Automation and some others components. 

Don’t know where to start?  

Let our team of specialised experts help you start your new journey where you will have the ability to talk with your customers and a start where you will be able to find out what they actually want allowing you to grow and make more profit. 

As BGA Partners let us help you and your firm grow to a new standard!