Whether you listen to music or watch DIY videos, YouTube is a platform that has all the content you could ever want to see. With 2.3 billion users, YouTube meets the world’s need for video content and has the power to fulfill many expectations of brands.
As the most popular search engine after Google, YouTube* ads have a high engagement potential for many brands. On YouTube**, which 79% of internet users follow, you can advertise for videos that are similar to your industry and thus communicate directly with your target audience.
For example, a video on “outfits to wear to school” could be advertised by many brands from the ready-to-wear sector, thus offering products that meet the expectations of people looking for “new styles”. This would mean a successful remarketing effort.
In addition, using video content when advertising on YouTube will help you produce more memorable ads in line with the way the human brain works. It is a proven fact that video content is more memorable than static images. Thus, your video ads will enable you to make promotions that are suitable for both your brand awareness and brand image and will positively affect your sales.
According to a study on YouTube ads, 90% of internet users say they use YouTube to discover new products. In short, if you want to increase your sales, contribute to your brand awareness and manage a successful digital marketing process, your address is clear: YouTube.
With BGA Partners’ creative scenarios, successful sales-oriented ideas and expert production team, it is possible to run ads with high engagement rates on YouTube. Let’s shape the future of your brand together!
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