Yes, it is vital to be at the top of the search results, we can agree on that now. But how is it possible to achieve this success? Let’s discover together…

Searcher finds Search engines and site traffic First of all, the traffic to your site should be evaluated with two criteria: Quality and quantity. The quantity of traffic can be briefly defined as the number of clicks on your site. Of course, getting high numbers of traffic is important for brands, but another parameter that is as important as quantity is traffic quality. Let’s explain it like this:

Traffic quality means that the internet users you attract to your site are the right people for your brand; in other words, it means that the visits to your site are made by people who fit your target audience. No matter how well you speak or how many listeners you have, the important thing is that you are communicating with people who can understand what you are saying.

So, we have learned about the traffic generated as a result of searches on search engines and how the users who perform these searches are evaluated. Now let’s explain the ways in which you can generate the right traffic.

The route has been created: The road to successful search results We have overcome many obstacles in our digital journey, now we have a fork in the road for successful search results: SEO (search engine optimization) or SEM (search engine marketing)?

Both options are shaped by activities performed through search engines, but there is a big difference: While SEO promises to stand out in all search engines by matching website content to highly preferred search words, SEM is based on the principle of buying keywords and displaying your site at the top with the phrase “advertised” in searches that include these words.

To put it succinctly, SEO is the acceptance of your brand as an authority by search engines and bringing you to the forefront when showing results, while SEM is to bring yourself to the forefront by investing in the right keywords.

Now we know the difference between SEO and SEM. So which one should your brand prefer in order to manage a successful digital process? The answer is clear; in fact, there is no separation of paths in the environment, both paths reach the same goal: An optimized website that generates both high quality and high traffic from users!

So what can you do with us, BGA Partners, at this point? You can put the steering wheel in our hands and enjoy your brand’s digital journey. We will use SEO and SEM options in the right ratio for your brand and success will be easier than ever!