Ay: Eylül 2022

The most important feature of broad matching is that it ensures that your ad is shown on searches that match the meaning of your keyword.  This way, you can also appear in searches that do not include keyword terms.

For a clearer understanding of the issue, the example given by Google is very illustrative:

https://support.google.com/google-ads/answer/2407779?hl=tr

Broad matching also takes into account the following 3 elements:

– The user’s recent search activity

– The content of the landing page

– Other keywords in the ad group

The point is, specialization The broad matching method seems extremely advantageous. However, you should keep in mind that another type of matching can provide the most efficient response to your digital marketing and advertising needs. Your goals, your budget, your message… In short, your strategy will be decisive in your choice of match type. Making the right choice by taking all these variables into account requires serious work and expertise.

Details are the key to success When creating your marketing funnel strategy, you can start from general consumer behavior and apply this strategy across all channels. This will take you to a certain point, but it will not fully meet your expectations in terms of achieving the goals that will make a difference. Does this mean you should abandon the marketing funnel strategy? Of course not!

The key is to realize that each channel is preferred by different users and that this preference manifests itself in specific buying behaviors. In other words, you need to create different performance-oriented strategies for each app. In this way, it is possible to maximize your sales across all apps and therefore in total.

Build your strategy Once you have identified consumer behaviors and unique buying journeys in different apps, you need to create tailor-made strategies for each marketplace. We are talking about scenarios that will bring your product to the forefront during possible consumer movements by evaluating features such as menu options, categorization, user interfaces, adding to cart or payment steps…

While creating these scenarios, you can improve your sphere of influence by targeting the category appropriate for your product as well as supporting categories.

Value data With fast measurability and machine learning, two of the biggest advantages of digital marketing, you should definitely consider the sharpness of your marketing funnel strategy and possible revision needs. The critical point here is to accurately track consumer movements and to dynamically execute the process with the feedback that will ultimately be received.

Attract attention with creative work And one last piece of advice: No matter how technically successful your strategy may be, you need to support this approach with creative work. Moreover, even for the same product, customizing these works for each application, taking into account the target audience and channel, will help you achieve the desired result.

Digital channels, mobile devices and especially apps offer reliable and powerful options to increase your sales. As long as you come to the right conclusion with the right determinations, or get support from professionals in this regard.

Interaction between followers = Interaction with the brand Generation Z, to a large extent, establishes a relationship with the brand, product, sports club, famous person, etc. that they identify with, which is dominated by “fan culture”. According to the Report, 61% of this generation consider themselves “super fans” of someone or something. as the “most important thing in the world”.

So what does this mean?

When it comes to getting information on a topic they are a fan of, Generation Z is more interested in the depth and fulfillment of the information conveyed than the length of the video. In addition, the new generation also follows the messages under such videos that include the opinions of fans like them, and they themselves like to express their opinions through comments.

Brands also attract this audience with satisfying video content targeting fan culture and manage to increase their own interaction by evaluating the interaction between followers.

Another type of long-form video content that attracts attention is video articles. Think with Google’s data on video article searches shows that interest in this type of content has been steadily increasing since 2019. Moreover, the length of video articles searched by Generation Z varies between 25 minutes and 1 hour.

It seems that it’s really time to put aside the prejudice that “long videos are unwatchable”.

Not only do brands have the opportunity to tell their stories more clearly and convey the message they want to convey in all aspects through the long video content they produce, but such long video content also enables them to gain more loyal followers.

From short to long… At this point, we would like to share another interesting data with you. It shows that long and short videos are complementary rather than antagonistic. One of the findings in the You Tube Culture & Trends Report 2022 is proof of this. 59% of Gen Zers say they seek out and watch longer versions of short-form videos they discover on various apps.

So it’s not a case of “short video vs. long video”. The issue is more about producing content that conveys satisfying information that will attract the attention of the target audience without getting hung up on length, and being visible on different platforms with short versions of this content.

Generation Z will follow you after you produce the right content, don’t worry!

The digital world is constantly changing and brands need to keep up. Maybe it’s time to review our unfounded judgments and follow the change. Brands need to produce time-optimized content of different lengths for different channels without fear of time limits for their followers.