Details are the key to success When creating your marketing funnel strategy, you can start from general consumer behavior and apply this strategy across all channels. This will take you to a certain point, but it will not fully meet your expectations in terms of achieving the goals that will make a difference. Does this mean you should abandon the marketing funnel strategy? Of course not!

The key is to realize that each channel is preferred by different users and that this preference manifests itself in specific buying behaviors. In other words, you need to create different performance-oriented strategies for each app. In this way, it is possible to maximize your sales across all apps and therefore in total.

Build your strategy Once you have identified consumer behaviors and unique buying journeys in different apps, you need to create tailor-made strategies for each marketplace. We are talking about scenarios that will bring your product to the forefront during possible consumer movements by evaluating features such as menu options, categorization, user interfaces, adding to cart or payment steps…

While creating these scenarios, you can improve your sphere of influence by targeting the category appropriate for your product as well as supporting categories.

Value data With fast measurability and machine learning, two of the biggest advantages of digital marketing, you should definitely consider the sharpness of your marketing funnel strategy and possible revision needs. The critical point here is to accurately track consumer movements and to dynamically execute the process with the feedback that will ultimately be received.

Attract attention with creative work And one last piece of advice: No matter how technically successful your strategy may be, you need to support this approach with creative work. Moreover, even for the same product, customizing these works for each application, taking into account the target audience and channel, will help you achieve the desired result.

Digital channels, mobile devices and especially apps offer reliable and powerful options to increase your sales. As long as you come to the right conclusion with the right determinations, or get support from professionals in this regard.