Ay: Mayıs 2022

Main marketing strategies used in TikTok

• TikTok influencer marketing: You can highlight your product or service and mobilize users by collaborating with well-known people. But you don’t need an ultra-high-profile influencer to be successful here; instead, look for rising stars or those in your niche.
• Creating your own TikToks: It is the option that gives you the most space and freedom. You can build your own organic content by creating a Business TikTok account for your brand. Anything from daily videos to challenges can be posted. Remember, the background music you use is just as important as the videos you post.
• TikTok advertising: You can increase your visibility to your target audience for a certain fee. To do so, first create an account on the TikTok Ads page. The following advertising models are available on the platform: in-feed ads, topview ads, content creation partnerships, branded hashtag challenges, and brand filters. After creating an account, you can define your purpose, select your target audience, set your budget, and design your ad. Images, videos, carousels, and sparks (i.e., using existing organic videos to fit your campaign. Like an influencer promoting your product) are all possible advertising formats. 

Strategy to follow

When it comes to TikTok marketing, you should take a different approach than you would for Instagram or Facebook. TikTok, with its trends, features, and user behaviour, is a completely different social network. As a result, prioritize platform analysis; learn which filters, effects, or songs are popular. Be wary of branded hashtag battles.

Examine the TikTok algorithm as well. Knowing how it ranks and displays videos in the ‘For You’ tab can help you plan your content, hashtag, and engagement strategy.

Before you begin creating content, research the TikTok audience and identify people who may be interested in your brand. Investigate what types of content they prefer and how they interact.

TikTok is a platform dominated by content creators, so include well-known names and influencers in your campaign. Create content that is creative, entertaining, interesting, animated, and action-inducing; use effects; and set a hashtag challenge. Regularly share and comment.

Monitor what your competitors are doing on this platform, identify your own strengths and weaknesses and take appropriate action.

You are now prepared for this ever-changing platform!

Return on Investment (ROI):  Everyone wants a positive return on their marketing investment. ROI compares how much you earn to how much you spend on a marketing campaign. In addition to financial ROI, there are also social network indicators such as the number of followers you have gained, the amount of interaction, and the number of newsletter subscribers. You can see your monthly and annual performance thanks to ROI; if there is no return on investment, you will not invest in an ineffective campaign. You can also monitor audience engagement and compare it to your sales.

Social media engagement: One of the main roles in marketing is social media. The key KPI here is interaction. This includes likes, shares, comments, messages, tags or mentions, follower growth, page visitors and traffic, leads, and conversions. These indicators can help you analyse the success of your social media posts and improve your strategies. You can evaluate how the interaction affects your business objectives.

Mobile traffic, leads, and conversion rates: How many people use mobile devices to visit your site, how much time do they spend there, which devices do they use, and how many of your followers tend to buy products? With queries like these, you can improve and update your content while also discovering prospective sales opportunities. Understanding how and what your mobile users perform on your website can help you improve the user experience and make it easier to optimize conversions. Essential metrics like traffic-to-lead ratio and lead-to-customer ratio can be considered in this context.

Organic traffic, most clicked pages, landing page conversion rates, SEO: Is your landing page converting visitors into leads? If it’s getting a lot of traffic but not converting, it means something on the page needs to be changed. How distinct is your online presence thanks to your SEO (Search Engine Optimization) strategy? Do people come to your website on their own by clicking on search engine results? If that’s the case, it means you have organic traffic that you don’t even pay for, and that’s why it’s so valuable. So, you want to make sure each page has a targeted keyword, that your pages are optimized, and that it directly answers the question your potential buyers are asking. You adjust your strategy as necessary. Well then, what are the top pages that bring visitors to your website? These pages are where the customer experience begins. You should make sure it is updated regularly and optimized for conversions.

It is entirely up to you to decide which KPIs to use based on your strategy, goals, and priorities!

What are the 4Cs of Marketing?

Let’s take a look at the elements that comprise the 4Cs of marketing:

Customer: If we are talking about a customer-oriented marketing approach, we should start with the consumer’s needs and desires. You need to identify them through market research and create solutions for them. The value perceived by your customers determines the market position of your product or service.

Cost: While the 4P model focuses on price, the 4C model broadens the scope to include ‘cost.’ The price a customer pays/will pay for a product is only a portion of the total cost. Cost in 4C refers to any material that a customer may encounter with the product, such as time to arrive at your location, time required to learn a new product, ongoing maintenance costs, and so on. You must also consider what benefits the product provides to the customer and whether these benefits are sufficient to cover the overall costs.

Convenience: It is analogous to the ‘place’ in the 4P marketing strategy. However, ‘place’ only refers to the location where the product will be sold, while ‘convenience’ refers to the entire shopping experience from beginning to end. It aims to make it as simple as possible for people to evaluate and compare the solutions they need, as well as to purchase the products and services they want. Using convenience as a marketing component determines not only where the product will be placed or distributed. You can make your products appealing to the target audience.

Communication: It describes the brand’s communication strategy with individuals from A to Z. Here we abandon the one-way communication understanding of the concept of ‘promotion’ in the 4P model. Because digital media now allows for continuous, instant, and one-to-one interaction; additionally, consumers want an experience that goes beyond promotional activities. In the 4Cs of marketing, you must focus on providing value to potential customers rather than persuading them of the virtues of your product. You should shape yourself in response to their feedback (support, complaints, likes).