Main marketing strategies used in TikTok

• TikTok influencer marketing: You can highlight your product or service and mobilize users by collaborating with well-known people. But you don’t need an ultra-high-profile influencer to be successful here; instead, look for rising stars or those in your niche.
• Creating your own TikToks: It is the option that gives you the most space and freedom. You can build your own organic content by creating a Business TikTok account for your brand. Anything from daily videos to challenges can be posted. Remember, the background music you use is just as important as the videos you post.
• TikTok advertising: You can increase your visibility to your target audience for a certain fee. To do so, first create an account on the TikTok Ads page. The following advertising models are available on the platform: in-feed ads, topview ads, content creation partnerships, branded hashtag challenges, and brand filters. After creating an account, you can define your purpose, select your target audience, set your budget, and design your ad. Images, videos, carousels, and sparks (i.e., using existing organic videos to fit your campaign. Like an influencer promoting your product) are all possible advertising formats. 

Strategy to follow

When it comes to TikTok marketing, you should take a different approach than you would for Instagram or Facebook. TikTok, with its trends, features, and user behaviour, is a completely different social network. As a result, prioritize platform analysis; learn which filters, effects, or songs are popular. Be wary of branded hashtag battles.

Examine the TikTok algorithm as well. Knowing how it ranks and displays videos in the ‘For You’ tab can help you plan your content, hashtag, and engagement strategy.

Before you begin creating content, research the TikTok audience and identify people who may be interested in your brand. Investigate what types of content they prefer and how they interact.

TikTok is a platform dominated by content creators, so include well-known names and influencers in your campaign. Create content that is creative, entertaining, interesting, animated, and action-inducing; use effects; and set a hashtag challenge. Regularly share and comment.

Monitor what your competitors are doing on this platform, identify your own strengths and weaknesses and take appropriate action.

You are now prepared for this ever-changing platform!