Ay: Nisan 2022

How is niche marketing carried out?

The trick is that niche markets are not always ready or given; they must be created through clever marketing techniques and determining what the customer wants. It provides a solution that no other company provides. It fills a void that no one else has thought of, ignored, or perhaps never noticed with its product or service.

To do this, the following elements are needed: 

• You need to know who your ideal customer is and what their preferences are. You should thoroughly research your target market.
• You must develop one-of-a-kind products and services. What distinguishes you from others? How will you meet a need that is not met by another brand? 
• You must be specialized in the field you have chosen.
• You must select the most appropriate marketing platform.
• Being one-of-a-kind doesn’t always guarantee success. You should always analyze the market and improve yourself and your business prospects.

What are the advantages?

When it comes to niche marketing, one of the first benefits is the lack of or very little competition in the said segment. Because it is the market leader, the brand benefits from a price monopoly. This also entails a high-profit margin. Customers who can only find that service or product under the X brand are willing to pay a little more. It establishes a strong relationship with customers and makes it easier to maintain customer loyalty since it appeals to a specific and special audience.

However, there are drawbacks, such as the narrowness of the demand and the fact that even a single new brand entering the market becomes a partner in this demand, making competition much more difficult. There is also the risk of abrupt changes and a loss of growth opportunities.

How to create an NFT?

The process of creating NFT is called ‘mint’ or ‘minting’. To create an NFT, you should follow a few very simple steps:

• Register with one of the online marketplaces such as OpenSea, SuperRare, Rarible, and Axie Marketplace. Link your account to a digital wallet to hold NFT as well as any cryptocurrency from the sale.
• Upload a file containing your digital work (image, video, etc.) to a decentralized storage service, along with descriptions and copyright information.
• You must mint a token mapped to this file to create a unique encrypted signature on the blockchain. This is the only way to ensure that the file you are uploading is genuine.

Following these steps, your NFT will be listed for sale and auctioned. People who have access to the blockchain and are interested in the work can bid. If an agreement is reached and payment is made in cryptocurrencies, the buyer will be able to access the NFT through his/her digital wallet.

How to use NFTs for marketing?

No brand can afford to ignore digital transformation. The avalanche-growing NFT world is another trend that should not be overlooked. Furthermore, it provides excellent opportunities for brands in the following areas: Reaching the target audience, establishing trustworthy connections, and generating new revenue streams. To summarize everything:

• Create a one-of-a-kind experience by collaborating with artists, influencers, or content creators. You promote your brand by creating engaging experiences and establishing a communication channel. It increases your visibility and makes you more memorable.
• You reach out to new audiences who are eager to participate. People will notice you more if you create more NFTs. Reaching out to more potential buyers also increases the likelihood of a sale.
• You can use NF to give customers personalized gifts, discount coupons, or other benefits. For example, providing a real-world experience to someone who purchases your NFT… As a result, brand awareness and customer loyalty increase.
• Not just products or services; catchy advertisements, brochures, and product packaging can all be converted into NFT. You can create an NFT series inspired by your product or service.
• You can build NFT communities, and you can expand your mass communication by being active in various online marketplaces.

Marketing strategies; it’s about embracing new trends, getting involved with popular platforms, and of course, constantly evolving. That is why start with wondering questions like “What is NFT?”, and “How is NFT created?”. Include it in your strategy and do not stay away from the NFT world!

Selling goods in other countries

You’ll need country-specific e-export sites or global marketplace platforms like Amazon, eBay, AliExpress, and ETSY to sell products in other countries. At this point, you should consider which marketplace is best suited to the product/service you want to sell as well as your working style.

Because of their popularity and ability to attract a large number of customers, international marketplaces are ideal. It is possible to reach a large number of customers, and you do not need to spend a lot of money on advertising or marketing. However, the competition is just as fierce, and the commission rates you offer per sale have an impact on your profit. As a result, many brands prefer to launch their own e-export site.

Micro export is another popular option since it is low-cost, needs fewer taxes, and simplifies sales processes. However, the weight of your products must not exceed 300 kilograms, and the cost must not exceed 15 thousand euros, to be covered under this policy. For these transactions, an electronic commerce customs declaration is necessary.

This leads us to the question of the paperwork required to sell goods internationally. The following are the documents that come to mind first: Documents describing product characteristics and quality standards, customs declarations, supply declarations, certificates (food safety, producer country, plant and animal health, radioactive safety, and so on), production analysis, inspection and expertise documents, insurance documents, and invoices (official, proforma, commercial).