Ay: Mart 2019

3 Things to Consider When Doing Influencer Marketing

Influencer marketing can be complex. Before implementing an influencer marketing campaign for a product, there are many aspects companies should be concerned about. One of these is the type of influencer they consider hiring. As different type of influencers play different roles in the endorsement of a product, both advertising agencies and companies should first decide what type of influencer matches the nature of the product itself.

There can be influencers with different personas: the mother, the yoga teacher, the freelancer, etc – and it is ultimately your job to decide which type of influencer is best for the endorsement of, for instance, the smoothie you are producing. Because in the end, the role that a “mother” influencer could probably take on an endorsement of that product is very different than the one a yoga teacher could take. Therefore, before implementing a marketing strategy, companies should evaluate the characteristics of the required influencer carefully, because this general rule of marketing applies here too: letting a random person be the face of your product is a risk, and every company prefers to eliminate as much risk as possible.

A second peculiarity of influencer marketing to watch out for is the ratio of the engagement to social reach. One would tend to think that when a marketing campaign is being conducted with an influencer, the bigger the audience he has, the better profits will be. Yet, this relationship is not always linear, and follower counts do not necessarily translate to the level of engagement you will get. For instance, when an influencer that has 500,000 followers, it does not necessarily mean that all of the 500,000 people will show any interest in your product at all when s/he endorses it.

However, when someone with a smaller audience is selected – for example 25,000 followers – it will probably turn out that this person is more connected with her or his audience and vice versa. These followers would then likely show greater interest in the product endorsed by this influencer whom they have a more of a real connection with. Thus, great social reach does not always translate to immediate results in sales. Before starting a campaign, one should always consider alternative scenarios as well.

Another aspect of influencer marketing that companies need to deal with is how long the actually process takes. When an advertising agency needs to implement an influencer marketing campaign, it usually takes a longer time than when other types of strategies are put in place. For those that have no experience of working with an agency to implement influencer marketing, having an influencer post a photo of a product might not look like much of a big deal. It is however important to understand that carelessness might result in actually hurting your product in the long term. That is why the process takes longer when advertising agencies are involved and why companies then also have to deal with reports, metrics, measurements, and various analyses until decisions are made. Careful analysis and reporting are essential tools for boosting the growth of the companies.

All in all, all companies the above considerations should be taken into account when making use of influencer marketing, and it is important that the whole process should be planned thoroughly.

“As BGA Partners, we pay great attention to the process of influencer marketing campaigns we execute as we are aware of the challenges otherwise there may be. Therefore we consider each possibility and factor carefully for you before and during the process. With your influencer marketing campaigns carefully planned by us, we are positive that your brand will shine out in the digital world and get the success it deserves.”

The need for light-enhancing elementssuch as skylights, glassed roofs and walls is one of the most decisive factor. Lack of daylight and overcast skies create the need to benefit from the daylight at the most. Also, light colors reflecting the light and illuminating spaces are mostly preffered.

Creative use of natural materialsresponding the nature’s necessities is another characteristics of Scandinavian architecture. By building with natural materials such as wood, pine logs and timber which reflect the nature, a sense of warmth and trust is created.

Other significant features of Scandinavian architecture are simplicity and functionality. There is nothing unnecessary or useless in the living places. Clean lines, basic shapes and solid colours reflect the pure beauty asthetically; elements designed to make the life easier reflect the functionality.From top to bottom, every detail of the Scandinavian buildings, is designed with a function which serves the user’s comfort.

To sum up, it can be said that the philosophy of Scandinavian architecture is to make the life easier, in other words, more comfortable. Scandinavian architects recognise the importance of the nature and functionality and design houses to be functional and modern, yet minimal and cozy.

A Great Number Of People Are Fairly Concerned

According to Ipsos MORI research 7 of 8 adults in Britain are “fairly concern” about this plastic waste. While of 75% them states that “we are prepared to solve the problem” by mentioning that they can use re-use plastic bags and bottles. Furthermore, 54% of them claimed that: “We can buy a good that made from recycled materials.” 3% of these people see this situation as a “Company’s problem”.  Even though 3% doesn’t cover a huge place in the majority, it is important to create a consciousness and awareness for plastic issue among them. Brands should consider to offer more eco-friendly packing solutions, and encourage their customers to use them. 

Rather Than Recycled Products Produce and Use Eco-Friendly

Re-cycled products might sound innocent however the recycling process should also be in a responsive manner to the earth. Rather than using re-cycled or re-usable package they should drive people to chooseeco-friendly solutions which can easily dissolve in nature.Documentaries, social responsibility projects, legislation can help to reduce the plastic waste but the most important channel is word-of-mouth which can lead to a changein consumer’s perception on this issue. The transformation period also can be beneficial for brands to position themselves and find alternative solutions. Taking into account all of these the answer to ‘is it possible’ is: Yes! There is nothing impossible.