Ay: Eylül 2018

66% of people are aware that they use their mobile phones with excess, and half of these say they do try to limit their usage. Another interesting statistic shows that two out of every three videos are shared on instant messaging platforms such as Whatsapp or Facebook Messenger according to research.

Yet another result of this research is related to mobile access to e-commerce websites. In 2015, 32% of smartphone users were using their mobile phones to glance at shopping websites. Today, the proportion has risen to 46%. This shows that mobile access has gained much importance from the perspective of e-commerce.

Mobile advertising has also been increasing its share among the other digital advertising media. The Turkish public, with its attachment to smartphones, points to a big potential in terms of mobile advertising.

BGA Partners generates mobile advertising solutions for companies that want to create brand awareness in the Turkish market. With the advantage of being an integrated marketing communication agency, BGA Partners provides unique and clear messages about your brand for your costumers in digital as well as conventional channels. As a result, the brand establishes a bond, which will turn into customer loyalty, brightens up its image and marks up its sales. BGA Partners is ready to partner with you within the scope of knowledge, mutual trust and wisdom.

Step 3: What benefits will your brand offer?

Third, the reason that will compel customers to buy this product should be designated. This question will help determine the main benefits which your goods or products will be offering to customers.

Step 4: Voice, Tone, Personality, and Positioning

Fourth, a tone and a slogan should be decided upon.

Would you rather have your brand be a modern or classical one? Would you prefer it to be joyful or traditional? The voice and tone of your brand will come into existence through the personality of your brand and its positioning – which should remain consistent across all usages and platforms.

Step 5: Visual Design Language

At the fifth stage, you should have a unique design which reflects the previously designated mission and voice of tone.

The design language of your brand should mirror the brand’s overall tone and position: the logo, leaflets, website, packages, office stationery, and advertising campaigns should all be designed accordingly.

Step 6: Reach out to your customers

On the sixth stage, you are ready to contact your customers.

At this stage, promotion and advertising actions should not be one-way, and interaction with the target audience through all channels should be encouraged. Achieving this will allow you to receive feedback from your customers and give you a chance to improve your product by taking feedback into consideration. Communicating with your target audience will help you consolidate their trust.

Get professional help!

Brand creation is not a simple process. All steps should be proper and on time. The process should be planned and managed professionally. As BGA Partners, we are a target partner of the companies which wish to build a strong brand and with a high market share. With the advantage of being an integrated marketing communication agency, we stand by your brand during the brand creation process and take the steps that are necessary for your brand to reach its objectives on time. Having already been the target partner of great numbers of brands, we are now are ready to share your mission and make it our own.

Aside from the daily and fun aspects of the concept, the second screen has become one of the biggest opportunities for brands wanting to interact with their target audiences. Advertisers now often make use of the second screen concept to help increase product sales, connect with the consumer, access and interact with the consumer on social media.

So, what do consumers use the second screen for?

Especially when we look at the consumption habits of the Y and Z generations, we see that television monitoring rates are very low and that even during monitored programs, an alternative screen is present. While mobile device users mostly go to social media, applications and online games, users on personal computers tend to be more active viewing news and videos, forums in addition to social media platforms. According to the Global Web Index Turkey report Q4 2016 data, 56% of second screen usage in Turkey consists of the use of social media. This is followed by 46% for email, chat and news-reading actions.

When consumers see related ads on their TV and second screens at the same time, they are more likely to interact with the brand and seek detailed information.
The most important thing that one should consider when placing ads on the second screen is the elements that constitute these ads. If one wants to a use second screen advertising successfully, there are several points one should pay attention to.

First of all, mobile compatibility of the websites that we visit every day is one of the most essential requirements. If you already have a mobile-compatible website, it needs to be prepared for higher volumes of traffic in the future. Because you would not want a website that does not support intense interaction.
Second, you need to have a powerful social media team that is able to provide instant response to ongoing interaction and to intense traffic on social media. A team that is ready to communicate actively with the hashtags that you choose for your brand will be a lifesaver. If you do not have the right management on social media, the second screen concept will not work for you.

One of the other important points for advertisers is to be working with professional digital agencies for social media management as well as for search engine optimization and marketing (SEO & SEM), as social media platforms and search engines are frequently used on second screens.
As someone that uses advertising, if you want to grow your brand, then it is time to make sure you are truly reaping the opportunities and benefits offered by the rising popularity of the second screen.

As BGA Partners, we ensure that you stand out in the digital world and position your brand in the right place, by ensuring accurate digital management for your brand with our social media and search engine optimization services.

Beyond the technical aspects, are we able to see a place for AR in our social life?

Although we have just started to hear about this innovation in the last few years, the process of its development is from far being new. The concept of Augmented Reality is actually based on military technology, and its origins can be traced back to warplanes.

Today, AR technology is frequently used in many sectors such as education, marketing, real estate, tourism, industry, games, decoration, cinema, logistics, art, and construction, while new applications are borne and usage increasingly continues every day. The internal dynamics of every sector shapes the technology according to the realistic experiences that are able to generate significant increases in demand/consumption rates by targeted customer segments.

Think about it: thanks to AR technology, we are now able to see a table that we are considering to buy in the middle of our living room before actually buying it, and we are now able to decide which color will be more compatible with our other furniture.

Well, that saves us all from a lot of extra effort and purchasing remorse!

Of course, this is the simplest part of the job. Day by day, the boundaries of imagination will push AR to new limits as its technology is being perfected. The internal dynamics of each sector will shape themselves accordingly, and the structures that cannot find a way to benefit will risk being literally doomed by falling behind the times.

For this reason, investing into technology and innovation, restructuring products with the latest technologies in mind, and making sure to receive support from professional creative agencies that can think 360 degrees when the need arises is crucial for all companies.

As BGA partners, we have been providing a 360-degree perspective with our services, making sure customers keep with emerging trends and are on top of day-to-day developments since 2008. We are always happy to serve companies who want to seize the day’s opportunities through our advertising and integrated communication services.