{"id":1812,"date":"2023-03-02T12:51:47","date_gmt":"2023-03-02T09:51:47","guid":{"rendered":"https:\/\/www.bgapartners.com\/?p=1812"},"modified":"2024-10-10T12:57:49","modified_gmt":"2024-10-10T09:57:49","slug":"are-new-formats-killing-the-old-ones","status":"publish","type":"post","link":"https:\/\/www.bgapartners.com\/index.php\/2023\/03\/02\/are-new-formats-killing-the-old-ones\/","title":{"rendered":"Are new formats k\u0131ll\u0131ng the old ones?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1812\" class=\"elementor elementor-1812\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7fab3bfc e-con-full e-flex e-con e-parent\" data-id=\"7fab3bfc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-32fad0ac e-con-full e-flex e-con e-child\" data-id=\"32fad0ac\" 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class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"gum-widget-title\"><h2 class=\"section-main-title size-default\"><span class=\"prefix\"><\/span><span class=\"maintitle\">Are new formats k\u0131ll\u0131ng the old ones?<\/span><span class=\"subfix\"><\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5af01540 elementor-post-meta-divider-text elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-gum_post_meta\" data-id=\"5af01540\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"gum_post_meta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"posts-meta\"><li class=\"list-meta\"><a href=\"#\"><i aria-hidden=\"true\" class=\"\"><\/i><span class=\"meta-text\">03.02.2023<\/span><\/a><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d4ac6ff e-flex e-con-boxed e-con e-parent\" data-id=\"3d4ac6ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3c7aaefb e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"3c7aaefb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:200}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d0ebfb5 elementor-widget elementor-widget-text-editor\" data-id=\"2d0ebfb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">First, when television became widespread, the question &#8220;Is radio dying?&#8221; came up. This was, of course, a long, long time ago. However, we faced a similar question relatively recently: when people started to be equipped with smartphones and tablets. This time the question was, &#8220;Are newspapers and magazines dying?&#8221;<\/span><\/p><p><span style=\"font-weight: 400;\">Even before that, during the tension between computers and television, we asked the question &#8220;Is television dying?&#8221;<\/span><\/p><p><span style=\"font-weight: 400;\">&#8220;Everyone uses paper now, are clay tablets dying?!&#8221;<\/span><\/p><p><span style=\"font-weight: 400;\">This question may also have been asked at one time&#8230;<\/span><\/p><p><span style=\"font-weight: 400;\">It seems that humanity is so in love with its new inventions that it is quick to label previous, outdated inventions as &#8220;dying&#8221;.<\/span><\/p><p><span style=\"font-weight: 400;\">Similarly, shortly after the internet and social media platforms came into our lives, we suddenly thought that offline marketing channels were close to death. &#8220;Digital marketing&#8221; suddenly declared its independence. If you remember, advertising agencies claiming to produce only for digital marketing channels were popping up like mushrooms.<\/span><\/p><p><span style=\"font-weight: 400;\">However, time showed that none of the above-mentioned channels were dead. Yes, cyclically and periodically, some channels have always been and will continue to be ahead of others. However, this does not mean that other channels have completely disappeared.<\/span><\/p><p><span style=\"font-weight: 400;\">In any case, the inclusive arms of communication and marketing are far, far too long to encompass only one medium or format.<\/span><\/p><p><span style=\"font-weight: 400;\">As a result, at this point, the marketing world has realized the situation. In a way, the concept of &#8220;metaverse&#8221;, which has recently entered our lives and has quickly become the first item on the agenda, is the result of this understanding: Marketing strategies should be holistic, supporting and complementing each other with different channels, connecting offline and online, and projecting a projection that will create interaction on both sides.<\/span><\/p><p><span style=\"font-weight: 400;\">The declining influence of any medium does not mean that it is dead or obsolete.<\/span><\/p><p><span style=\"font-weight: 400;\">Think of it this way: Let&#8217;s say you have built a house on a dried-up riverbed. On the surface, you may think you are in a safe area, in your home. But the fact that this medium has dried up does not mean that you are safe. Even though it has dried up, it is still there, and when the right conditions come together, the flood waters will flow through it with all their might.<\/span><\/p><p><span style=\"font-weight: 400;\">It&#8217;s a cheesy example, but it may help to illustrate the point.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-554fad30 elementor-widget elementor-widget-gum_post_image\" data-id=\"554fad30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"gum_post_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"blog-featureimage\" style=\"background-image: url(https:\/\/www.bgapartners.com\/wp-content\/uploads\/2023\/03\/saso-tusar-QtgGYlug6Cw-unsplash-683x1024.jpg)\"><img decoding=\"async\" src=\"https:\/\/www.bgapartners.com\/wp-content\/uploads\/2023\/03\/saso-tusar-QtgGYlug6Cw-unsplash-683x1024.jpg\" title=\"\" alt=\"\" \/><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70a647ad elementor-widget elementor-widget-text-editor\" data-id=\"70a647ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In short, communicators and marketers need to approach all channels, formats and methods from an objective point of view and walk at the peak of pragmatism. Circumstances, conjuncture, target audience, the message itself and other factors may force you to use a medium you thought was &#8220;dead&#8221;.<\/span><\/p><p><span style=\"font-weight: 400;\">Of course, it is a fact that video is the dominant communication format today. Brands are trying to use this area in the most optimal way. In this context, a debate similar to the one mentioned above goes on and on: &#8220;Let&#8217;s make short videos, long content is dead.&#8221;<\/span><\/p><p><span style=\"font-weight: 400;\">No, it&#8217;s not dead&#8230;<\/span><\/p><p><span style=\"font-weight: 400;\">We need to abandon the misconception that one method is preferable to another&#8230;<\/span><\/p><p><span style=\"font-weight: 400;\">What if the process works in reverse? Let&#8217;s take a look at the short chronological flow of how we see&#8230; First, photography came to the fore on social media. Photographs revealed the moment. But we soon realized that human curiosity is too hungry to be satisfied with the moment alone. Users also wanted to see before and after that moment. But there was a small problem here. The moment needed to be expanded, but people had limited time. Short videos came into play. And in the end, &#8220;social media experts&#8221; declared the death of long videos.<\/span><\/p><p><span style=\"font-weight: 400;\">But as it turns out, the flow doesn&#8217;t work that way. How do we know that only the before and after will be enough for people who are curious about what lies beyond the moment? Could it be that the desire to understand the basic conditions that make up the moment, the before and the after is next? In that case, will the more descriptive, larger and longer videos be preferred and the short videos die?!<\/span><\/p><p><span style=\"font-weight: 400;\">Research by Google supports this point of view&#8230;<\/span><\/p><p><span style=\"font-weight: 400;\">tween different screens, video lengths and creators is more common today than ever before. 59% of Gen Zers use short video apps to discover content and then watch longer versions of the same content.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Isn&#8217;t it amazing? And this is Generation Z!<\/span><\/p><p><span style=\"font-weight: 400;\">The important thing now is to catch your target audience with a billboard while they are walking on the road or with a newspaper\/magazine ad while they are sitting at home; to create the mechanism that will lead them to the digital world; to influence them with creative works, photographs, short and long videos or other forms and, as a result, to direct them to purchase behavior in online or offline channels.<\/span><\/p><p><span style=\"font-weight: 400;\">Intertwined methods and channels; an integrated communication strategy&#8230; Today, this is a necessity.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2dbb857c e-con-full e-flex e-con e-parent\" data-id=\"2dbb857c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-69ea9220 e-flex e-con-boxed e-con e-child\" data-id=\"69ea9220\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b780b80 elementor-widget elementor-widget-icon-box\" data-id=\"4b780b80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t\u0130LET\u0130\u015e\u0130ME GE\u00c7\u0130N\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c318ecb elementor-button-align-end elementor-mobile-button-align-center elementor-widget elementor-widget-form\" data-id=\"1c318ecb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"New Form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"1812\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"1c318ecb\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\t\u0130sim\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"\u0130sim*\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_5e63ec7 elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_5e63ec7\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tSoyisim\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_5e63ec7]\" id=\"form-field-field_5e63ec7\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Soyisim*\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-field_f5f1e1b elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_f5f1e1b\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tNumara\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[field_f5f1e1b]\" id=\"form-field-field_f5f1e1b\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Numara*\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"Only numbers and phone characters (#, -, *, etc) are accepted.\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tEmail \t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email*\" required=\"required\" aria-required=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-message elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-message\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tMesaj\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-sm\" name=\"form_fields[message]\" id=\"form-field-message\" rows=\"4\" placeholder=\"Sizin \u0130\u00e7in ne yapabiliriz?\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button type=\"submit\" class=\"elementor-button elementor-size-md elementor-animation-grow\">\n\t\t\t\t\t\t<span >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\" elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">g\u00d6NDER<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-55e71569 e-con-full e-flex e-con e-child\" data-id=\"55e71569\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c009488 e-grid-align-left e-grid-align-tablet-center elementor-widget__width-auto elementor-widget-tablet__width-inherit elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"4c009488\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin-in elementor-repeater-item-4249038\" href=\"https:\/\/www.linkedin.com\/company\/bga-partners\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin-in<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin-in\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-e487838\" href=\"https:\/\/www.instagram.com\/bgapartners\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-instagram\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-behance elementor-repeater-item-0b0033a\" href=\"https:\/\/www.behance.net\/yenerbozkurt\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Behance<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-behance\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-228109ee elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget-tablet__width-initial elementor-widget elementor-widget-icon-box\" data-id=\"228109ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tAdres\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tT\u00dcRK\u0130YE\n<br>Nida Kule G\u00fcney Barboros Mah. Mor S\u00fcmb\u00fcl Sk.\n\n<br>No:7\/3F D:12 Ata\u015fehir \/ \u0130stanbul<br>\n\n<br>UNITED KINGDOM<br>\nSuite 314, Ashley House, 235-239 High Road\nWood Green \/ <br>London N22 8HF United Kingdom\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b0f004b elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget-tablet__width-initial elementor-widget elementor-widget-icon-box\" data-id=\"6b0f004b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tEmail\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tinfo@bgapartners.com.tr<br>\nnewbusiness@bgapartners.com.tr<br>\nik@bgapartners.com.tr<br>\nhr@bgapartners.co.uk\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cee06fd elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget-tablet__width-initial elementor-widget elementor-widget-icon-box\" data-id=\"4cee06fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\ttelefon\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t+90 216 372 72 57\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7398a538 e-con-full e-flex e-con e-parent\" data-id=\"7398a538\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-67f650de e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"67f650de\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:200}\">\n\t\t<div class=\"elementor-element elementor-element-4d2f0ad1 e-con-full e-flex e-con e-child\" data-id=\"4d2f0ad1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7df3380 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"7df3380\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/www.bgapartners.com\/wp-content\/uploads\/2024\/07\/beyaz-logo.svg\" class=\"attachment-large size-large wp-image-248\" alt=\"\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b9f0878 e-con-full e-flex e-con e-child\" data-id=\"2b9f0878\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f396cf0 elementor-widget elementor-widget-text-editor\" data-id=\"f396cf0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Copyright \u00a9 2024 BGA+ Partners<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Edit Content Menu Home References Contact Blog Services Blog TR Behance Linkedin Are new formats k\u0131ll\u0131ng the old ones? 03.02.2023 First, when television became widespread, the question &#8220;Is radio dying?&#8221; came up. This was, of course, a long, long time ago. However, we faced a similar question relatively recently: when people started to be equipped &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.bgapartners.com\/index.php\/2023\/03\/02\/are-new-formats-killing-the-old-ones\/\" class=\"more-link\">Okumaya devam et<span class=\"screen-reader-text\"> &#8220;Are new formats k\u0131ll\u0131ng the old ones?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":1815,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"_links":{"self":[{"href":"https:\/\/www.bgapartners.com\/index.php\/wp-json\/wp\/v2\/posts\/1812"}],"collection":[{"href":"https:\/\/www.bgapartners.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bgapartners.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bgapartners.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bgapartners.com\/index.php\/wp-json\/wp\/v2\/comments?post=1812"}],"version-history":[{"count":5,"href":"https:\/\/www.bgapartners.com\/index.php\/wp-json\/wp\/v2\/posts\/1812\/revisions"}],"predecessor-version":[{"id":1818,"href":"https:\/\/www.bgapartners.com\/index.php\/wp-json\/wp\/v2\/posts\/1812\/revisions\/1818"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bgapartners.com\/index.php\/wp-json\/wp\/v2\/media\/1815"}],"wp:attachment":[{"href":"https:\/\/www.bgapartners.com\/index.php\/wp-json\/wp\/v2\/media?parent=1812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bgapartners.com\/index.php\/wp-json\/wp\/v2\/categories?post=1812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bgapartners.com\/index.php\/wp-json\/wp\/v2\/tags?post=1812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}