{"id":1734,"date":"2022-05-01T10:03:49","date_gmt":"2022-05-01T07:03:49","guid":{"rendered":"https:\/\/www.bgapartners.com\/?p=1734"},"modified":"2024-10-10T10:54:25","modified_gmt":"2024-10-10T07:54:25","slug":"4cs-of-marketing-consumers-are-now-at-the-centre","status":"publish","type":"post","link":"https:\/\/www.bgapartners.com\/index.php\/2022\/05\/01\/4cs-of-marketing-consumers-are-now-at-the-centre\/","title":{"rendered":"4Cs of Market\u0131ng: Consumers are Now at the Centre"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1734\" class=\"elementor elementor-1734\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7fab3bfc e-con-full e-flex e-con e-parent\" data-id=\"7fab3bfc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-32fad0ac e-con-full e-flex e-con 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class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"gum-widget-title\"><h2 class=\"section-main-title size-default\"><span class=\"prefix\"><\/span><span class=\"maintitle\">4Cs of Market\u0131ng: Consumers are Now at the Centre<\/span><span class=\"subfix\"><\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5af01540 elementor-post-meta-divider-text elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-gum_post_meta\" data-id=\"5af01540\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"gum_post_meta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"posts-meta\"><li class=\"list-meta\"><a href=\"#\"><i aria-hidden=\"true\" class=\"\"><\/i><span class=\"meta-text\">05.01.2022<\/span><\/a><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d4ac6ff e-flex e-con-boxed e-con e-parent\" data-id=\"3d4ac6ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3c7aaefb e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"3c7aaefb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:200}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d0ebfb5 elementor-widget elementor-widget-text-editor\" data-id=\"2d0ebfb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">No, there is no typo in the title.\u00a0 With changing conditions and evolving market dynamics, the famous and traditional 4P model, known as the &#8216;marketing mix,&#8217; has given way to the 4C formula. The need to establish stronger strategies as competition increased was also effective in this. So, what exactly does the 4Cs of marketing entail? What is the formula&#8217;s focus, and what does it seek? Why should it be part of your strategy? Let&#8217;s take it one at a time&#8230;\u00a0<\/span><\/p><p><b>From the 4PS to the 4CS of marketing<\/b><\/p><p><span style=\"font-weight: 400;\">The traditional 4P model based its marketing strategy on four key components: Product, Price, Place, and Promotion. As you might expect, this model is product-focused. Approaches from the seller&#8217;s perspective, determines how the products will be presented to the consumer. As a result, while it is extremely beneficial to sales, it does not reflect the reality of every factor in marketing. Take the consumer-based perspective, for example.<\/span><\/p><p><span style=\"font-weight: 400;\">The 4C model, on the other hand, reshapes the paradigm and centres the consumer. If we go over its philosophy and objectives: The 4C model emphasizes not only marketing and selling a product\/service, but also communicating with the target audience at all stages of the process. In other words, it both meets consumer needs efficiently and creates value for them. It aims to please customers at every stage of the product\/service experience. As a result, it is a much more appropriate model for today&#8217;s marketing ecosystem, where customer needs are prioritized and consumers wield significant decision-making power.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-554fad30 elementor-widget elementor-widget-gum_post_image\" data-id=\"554fad30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"gum_post_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"blog-featureimage\" style=\"background-image: url(https:\/\/www.bgapartners.com\/wp-content\/uploads\/2022\/05\/rm350-s32-tang-instagram-09-01-1024x1024.jpg)\"><img decoding=\"async\" src=\"https:\/\/www.bgapartners.com\/wp-content\/uploads\/2022\/05\/rm350-s32-tang-instagram-09-01-1024x1024.jpg\" title=\"\" alt=\"\" \/><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70a647ad elementor-widget elementor-widget-text-editor\" data-id=\"70a647ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>What are the 4Cs of Marketing?<\/b><\/p><p><span style=\"font-weight: 400;\">Let&#8217;s take a look at the elements that comprise the 4Cs of marketing:<\/span><\/p><p><b>Customer: <\/b><span style=\"font-weight: 400;\">If we are talking about a customer-oriented marketing approach, we should start with the consumer&#8217;s needs and desires. You need to identify them through market research and create solutions for them. The value perceived by your customers determines the market position of your product or service.<\/span><\/p><p><b>Cost: <\/b><span style=\"font-weight: 400;\">While the 4P model focuses on price, the 4C model broadens the scope to include &#8216;cost.&#8217; The price a customer pays\/will pay for a product is only a portion of the total cost. Cost in 4C refers to any material that a customer may encounter with the product, such as time to arrive at your location, time required to learn a new product, ongoing maintenance costs, and so on. You must also consider what benefits the product provides to the customer and whether these benefits are sufficient to cover the overall costs.<\/span><\/p><p><b>Convenience: <\/b><span style=\"font-weight: 400;\">It is analogous to the &#8216;place&#8217; in the 4P marketing strategy. However, &#8216;place&#8217; only refers to the location where the product will be sold, while &#8216;convenience&#8217; refers to the entire shopping experience from beginning to end. It aims to make it as simple as possible for people to evaluate and compare the solutions they need, as well as to purchase the products and services they want. Using convenience as a marketing component determines not only where the product will be placed or distributed. You can make your products appealing to the target audience.<\/span><\/p><p><b>Communication:<\/b><span style=\"font-weight: 400;\"> It describes the brand&#8217;s communication strategy with individuals from A to Z. Here we abandon the one-way communication understanding of the concept of &#8216;promotion&#8217; in the 4P model. Because digital media now allows for continuous, instant, and one-to-one interaction; additionally, consumers want an experience that goes beyond promotional activities. In the 4Cs of marketing, you must focus on providing value to potential customers rather than persuading them of the virtues of your product. You should shape yourself in response to their feedback (support, complaints, likes).<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2dbb857c e-con-full e-flex e-con e-parent\" data-id=\"2dbb857c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-69ea9220 e-flex e-con-boxed e-con e-child\" data-id=\"69ea9220\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b780b80 elementor-widget elementor-widget-icon-box\" data-id=\"4b780b80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t\u0130LET\u0130\u015e\u0130ME GE\u00c7\u0130N\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c318ecb elementor-button-align-end elementor-mobile-button-align-center elementor-widget elementor-widget-form\" data-id=\"1c318ecb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"New Form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"1734\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"1c318ecb\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\t\u0130sim\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"\u0130sim*\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_5e63ec7 elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_5e63ec7\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tSoyisim\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_5e63ec7]\" id=\"form-field-field_5e63ec7\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Soyisim*\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-field_f5f1e1b elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_f5f1e1b\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tNumara\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[field_f5f1e1b]\" id=\"form-field-field_f5f1e1b\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Numara*\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"Only numbers and phone characters (#, -, *, etc) are accepted.\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tEmail \t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email*\" required=\"required\" aria-required=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-message elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-message\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tMesaj\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-sm\" name=\"form_fields[message]\" id=\"form-field-message\" rows=\"4\" placeholder=\"Sizin \u0130\u00e7in ne yapabiliriz?\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button type=\"submit\" class=\"elementor-button elementor-size-md elementor-animation-grow\">\n\t\t\t\t\t\t<span >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\" elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">g\u00d6NDER<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-55e71569 e-con-full e-flex e-con e-child\" data-id=\"55e71569\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c009488 e-grid-align-left e-grid-align-tablet-center elementor-widget__width-auto elementor-widget-tablet__width-inherit elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"4c009488\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin-in elementor-repeater-item-4249038\" href=\"https:\/\/www.linkedin.com\/company\/bga-partners\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin-in<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin-in\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-e487838\" href=\"https:\/\/www.instagram.com\/bgapartners\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-instagram\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-behance elementor-repeater-item-0b0033a\" href=\"https:\/\/www.behance.net\/yenerbozkurt\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Behance<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-behance\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-228109ee elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget-tablet__width-initial elementor-widget elementor-widget-icon-box\" data-id=\"228109ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tAdres\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tT\u00dcRK\u0130YE\n<br>Nida Kule G\u00fcney Barboros Mah. Mor S\u00fcmb\u00fcl Sk.\n\n<br>No:7\/3F D:12 Ata\u015fehir \/ \u0130stanbul<br>\n\n<br>UNITED KINGDOM<br>\nSuite 314, Ashley House, 235-239 High Road\nWood Green \/ <br>London N22 8HF United Kingdom\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b0f004b elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget-tablet__width-initial elementor-widget elementor-widget-icon-box\" data-id=\"6b0f004b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tEmail\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tinfo@bgapartners.com.tr<br>\nnewbusiness@bgapartners.com.tr<br>\nik@bgapartners.com.tr<br>\nhr@bgapartners.co.uk\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cee06fd elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget-tablet__width-initial elementor-widget elementor-widget-icon-box\" data-id=\"4cee06fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\ttelefon\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t+90 216 372 72 57\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7398a538 e-con-full e-flex e-con e-parent\" data-id=\"7398a538\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-67f650de e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"67f650de\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:200}\">\n\t\t<div class=\"elementor-element elementor-element-4d2f0ad1 e-con-full e-flex e-con e-child\" data-id=\"4d2f0ad1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7df3380 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"7df3380\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/www.bgapartners.com\/wp-content\/uploads\/2024\/07\/beyaz-logo.svg\" class=\"attachment-large size-large wp-image-248\" alt=\"\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b9f0878 e-con-full e-flex e-con e-child\" data-id=\"2b9f0878\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f396cf0 elementor-widget elementor-widget-text-editor\" data-id=\"f396cf0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Copyright \u00a9 2024 BGA+ Partners<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Edit Content Menu Home References Contact Blog Services Blog TR Behance Linkedin 4Cs of Market\u0131ng: Consumers are Now at the Centre 05.01.2022 No, there is no typo in the title.\u00a0 With changing conditions and evolving market dynamics, the famous and traditional 4P model, known as the &#8216;marketing mix,&#8217; has given way to the 4C formula. &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.bgapartners.com\/index.php\/2022\/05\/01\/4cs-of-marketing-consumers-are-now-at-the-centre\/\" class=\"more-link\">Okumaya devam et<span class=\"screen-reader-text\"> &#8220;4Cs of Market\u0131ng: Consumers are Now at the Centre&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":1736,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"_links":{"self":[{"href":"https:\/\/www.bgapartners.com\/index.php\/wp-json\/wp\/v2\/posts\/1734"}],"collection":[{"href":"https:\/\/www.bgapartners.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bgapartners.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bgapartners.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bgapartners.com\/index.php\/wp-json\/wp\/v2\/comments?post=1734"}],"version-history":[{"count":4,"href":"https:\/\/www.bgapartners.com\/index.php\/wp-json\/wp\/v2\/posts\/1734\/revisions"}],"predecessor-version":[{"id":1739,"href":"https:\/\/www.bgapartners.com\/index.php\/wp-json\/wp\/v2\/posts\/1734\/revisions\/1739"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bgapartners.com\/index.php\/wp-json\/wp\/v2\/media\/1736"}],"wp:attachment":[{"href":"https:\/\/www.bgapartners.com\/index.php\/wp-json\/wp\/v2\/media?parent=1734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bgapartners.com\/index.php\/wp-json\/wp\/v2\/categories?post=1734"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bgapartners.com\/index.php\/wp-json\/wp\/v2\/tags?post=1734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}