{"id":1384,"date":"2018-10-02T15:49:14","date_gmt":"2018-10-02T12:49:14","guid":{"rendered":"https:\/\/www.bgapartners.com\/?p=1384"},"modified":"2024-10-07T15:54:45","modified_gmt":"2024-10-07T12:54:45","slug":"new-rules-of-advertising-in-a-changing-world-plain-transparent-creative-sophisticated","status":"publish","type":"post","link":"https:\/\/www.bgapartners.com\/index.php\/2018\/10\/02\/new-rules-of-advertising-in-a-changing-world-plain-transparent-creative-sophisticated\/","title":{"rendered":"New Rules of Advert\u0131s\u0131ng \u0131n a Chang\u0131ng World: Pla\u0131n, Transparent, Creative, Soph\u0131st\u0131cated"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1384\" class=\"elementor elementor-1384\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7fab3bfc e-con-full e-flex e-con e-parent\" data-id=\"7fab3bfc\" data-element_type=\"container\" data-e-type=\"container\" 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class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"gum-widget-title\"><h2 class=\"section-main-title size-default\"><span class=\"prefix\"><\/span><span class=\"maintitle\">New Rules of Advert\u0131s\u0131ng \u0131n a Chang\u0131ng World: Pla\u0131n, Transparent, Creat\u0131ve, Soph\u0131st\u0131cated<\/span><span class=\"subfix\"><\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5af01540 elementor-post-meta-divider-text elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-gum_post_meta\" data-id=\"5af01540\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"gum_post_meta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"posts-meta\"><li class=\"list-meta\"><a href=\"#\"><i aria-hidden=\"true\" class=\"\"><\/i><span class=\"meta-text\">10.02.2018<\/span><\/a><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d4ac6ff e-flex e-con-boxed e-con e-parent\" data-id=\"3d4ac6ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3c7aaefb e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"3c7aaefb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:200}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d0ebfb5 elementor-widget elementor-widget-text-editor\" data-id=\"2d0ebfb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The rules of the game are changing with the World. Creativity and other disciplines are converging to a new trend in the advertising sector: 360-degree integrated marketing communication.<\/span><\/p><p><span style=\"font-weight: 400;\">With today\u2019s fast developments in technology, new concepts and different media are becoming part of global trends. We are leaving traditional styles of production and are starting to produce in new fields. In doing so, we learn new concepts and words into this alteration. 360-degree marketing or 360-degree communication and integrated marketing communication is one of them. Today, we see many marketing agencies use this term. So what does \u2018360-degree\u2019 mean?<\/span><\/p><p><span style=\"font-weight: 400;\">We are already familiar with the concept of \u201cIntegrated Marketing Communication.\u201d We have already known it for years. Integrated Marketing Communication includes overall communication and promotion activities that use advertising, public relations,\u00a0promotions, marketing, research and measuring tools in harmony. It is the art of combining these\u00a0with true strategic plans\u00a0and a unique message.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-554fad30 elementor-widget elementor-widget-gum_post_image\" data-id=\"554fad30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"gum_post_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"blog-featureimage\" style=\"background-image: url(https:\/\/www.bgapartners.com\/wp-content\/uploads\/2018\/10\/top-view-school-supplies-with-copyspace-1024x1024.jpg)\"><img decoding=\"async\" src=\"https:\/\/www.bgapartners.com\/wp-content\/uploads\/2018\/10\/top-view-school-supplies-with-copyspace-1024x1024.jpg\" title=\"\" alt=\"\" \/><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70a647ad elementor-widget elementor-widget-text-editor\" data-id=\"70a647ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Why has this approach, which already existed, become so important and so popular today?\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">The answer to this question may lie within the changes in our daily lives and changes in people\u2019s daily behaviors. In a way, advertisers can be considered as tailors of\u00a0society. Creatives and campaigns that fail to pursue changing global trends and keep up with popular culture cannot be successful. We can say that the reason why integrated marketing communications were born and now dominates the advertising world can be found in the history of marketing: fast developments in technology and changes in a globalizing world have a great impact on society.<\/span><\/p><p><span style=\"font-weight: 400;\">People now have many more options. They can reach many different media spontaneously. With the integration of the internet in our daily lives, traditional media tools\u00a0have lost their effectiveness. Even digital advertising is no longer effective as they used to be. Target groups can reach any information and insights they need without any difficulties with just one click.\u00a0At first glance, this situation seemed like an advantage. However, people now want to save time and want to\u00a0access services and information from one source or institution.<\/span><\/p><p><span style=\"font-weight: 400;\">Since it is a mirror of society, the situation is identical in the advertising sector.\u00a0 Brands prefer to work with a single agency that can provide services that different agencies used to\u00a0provide. As a result, competition has increased in the sector. Now, many agencies\u00a0are left behind because they have failed to understand today\u2019s necessities.<\/span><\/p><p><b>\u201cInteractivity\u201d and bi-directional interaction are now the keywords of the advertising world.<\/b><\/p><p><span style=\"font-weight: 400;\">Consumers are no longer just passive users. Bidirectional communication must be very strong in order to draw attention to the service provided or to the ongoing campaign. At this point, both the 360-degree integrated and the interactive advertising approach come to the foreground. Only multi-faceted and interactive thinking agencies can now survive in the sector, and only those who are able to play the game according to the new rules can reach the summit.<\/span><\/p><p><span style=\"font-weight: 400;\">At this point, BGA partners know the requirements of the new era: listening to customers\u2019 insights and drawing a comprehensive roadmap for them. This time literally requires one to be in the game, and BGA partners draw the rules the right way. It provides a 360-degree perspective to its customers and makes sustainable success possible. This is the only way to stand out today\u2019s re-established world of Marketing.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2dbb857c e-con-full e-flex e-con e-parent\" data-id=\"2dbb857c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-69ea9220 e-flex e-con-boxed e-con e-child\" data-id=\"69ea9220\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b780b80 elementor-widget elementor-widget-icon-box\" data-id=\"4b780b80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t\u0130LET\u0130\u015e\u0130ME GE\u00c7\u0130N\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c318ecb elementor-button-align-end elementor-mobile-button-align-center elementor-widget elementor-widget-form\" data-id=\"1c318ecb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"New Form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"1384\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"1c318ecb\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\t\u0130sim\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"\u0130sim*\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_5e63ec7 elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_5e63ec7\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tSoyisim\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_5e63ec7]\" id=\"form-field-field_5e63ec7\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Soyisim*\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-field_f5f1e1b elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_f5f1e1b\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tNumara\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[field_f5f1e1b]\" id=\"form-field-field_f5f1e1b\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Numara*\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"Only numbers and phone characters (#, -, *, etc) are accepted.\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tEmail \t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email*\" required=\"required\" aria-required=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-message elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-message\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tMesaj\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-sm\" name=\"form_fields[message]\" id=\"form-field-message\" rows=\"4\" placeholder=\"Sizin \u0130\u00e7in ne yapabiliriz?\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button type=\"submit\" class=\"elementor-button elementor-size-md elementor-animation-grow\">\n\t\t\t\t\t\t<span >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\" elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">g\u00d6NDER<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-55e71569 e-con-full e-flex e-con e-child\" data-id=\"55e71569\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c009488 e-grid-align-left e-grid-align-tablet-center elementor-widget__width-auto elementor-widget-tablet__width-inherit elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"4c009488\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin-in elementor-repeater-item-4249038\" href=\"https:\/\/www.linkedin.com\/company\/bga-partners\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin-in<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin-in\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-e487838\" href=\"https:\/\/www.instagram.com\/bgapartners\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-instagram\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-behance elementor-repeater-item-0b0033a\" href=\"https:\/\/www.behance.net\/yenerbozkurt\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Behance<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-behance\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-228109ee elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget-tablet__width-initial elementor-widget elementor-widget-icon-box\" data-id=\"228109ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tAdres\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tT\u00dcRK\u0130YE\n<br>Nida Kule G\u00fcney Barboros Mah. Mor S\u00fcmb\u00fcl Sk.\n\n<br>No:7\/3F D:12 Ata\u015fehir \/ \u0130stanbul<br>\n\n<br>UNITED KINGDOM<br>\nSuite 314, Ashley House, 235-239 High Road\nWood Green \/ <br>London N22 8HF United Kingdom\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b0f004b elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget-tablet__width-initial elementor-widget elementor-widget-icon-box\" data-id=\"6b0f004b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tEmail\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tinfo@bgapartners.com.tr<br>\nnewbusiness@bgapartners.com.tr<br>\nik@bgapartners.com.tr<br>\nhr@bgapartners.co.uk\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cee06fd elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget-tablet__width-initial elementor-widget elementor-widget-icon-box\" data-id=\"4cee06fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\ttelefon\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t+90 216 372 72 57\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7398a538 e-con-full e-flex e-con e-parent\" data-id=\"7398a538\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-67f650de e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"67f650de\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:200}\">\n\t\t<div class=\"elementor-element elementor-element-4d2f0ad1 e-con-full e-flex e-con e-child\" data-id=\"4d2f0ad1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7df3380 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"7df3380\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/www.bgapartners.com\/wp-content\/uploads\/2024\/07\/beyaz-logo.svg\" class=\"attachment-large size-large wp-image-248\" alt=\"\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b9f0878 e-con-full e-flex e-con e-child\" data-id=\"2b9f0878\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f396cf0 elementor-widget elementor-widget-text-editor\" data-id=\"f396cf0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Copyright \u00a9 2024 BGA+ Partners<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Edit Content Menu Home References Contact Blog Services Blog TR Behance Linkedin New Rules of Advert\u0131s\u0131ng \u0131n a Chang\u0131ng World: Pla\u0131n, Transparent, Creat\u0131ve, Soph\u0131st\u0131cated 10.02.2018 The rules of the game are changing with the World. Creativity and other disciplines are converging to a new trend in the advertising sector: 360-degree integrated marketing communication. With today\u2019s &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.bgapartners.com\/index.php\/2018\/10\/02\/new-rules-of-advertising-in-a-changing-world-plain-transparent-creative-sophisticated\/\" class=\"more-link\">Okumaya devam et<span class=\"screen-reader-text\"> &#8220;New Rules of Advert\u0131s\u0131ng \u0131n a Chang\u0131ng World: Pla\u0131n, Transparent, Creative, Soph\u0131st\u0131cated&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":1387,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"_links":{"self":[{"href":"https:\/\/www.bgapartners.com\/index.php\/wp-json\/wp\/v2\/posts\/1384"}],"collection":[{"href":"https:\/\/www.bgapartners.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bgapartners.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bgapartners.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bgapartners.com\/index.php\/wp-json\/wp\/v2\/comments?post=1384"}],"version-history":[{"count":5,"href":"https:\/\/www.bgapartners.com\/index.php\/wp-json\/wp\/v2\/posts\/1384\/revisions"}],"predecessor-version":[{"id":1390,"href":"https:\/\/www.bgapartners.com\/index.php\/wp-json\/wp\/v2\/posts\/1384\/revisions\/1390"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bgapartners.com\/index.php\/wp-json\/wp\/v2\/media\/1387"}],"wp:attachment":[{"href":"https:\/\/www.bgapartners.com\/index.php\/wp-json\/wp\/v2\/media?parent=1384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bgapartners.com\/index.php\/wp-json\/wp\/v2\/categories?post=1384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bgapartners.com\/index.php\/wp-json\/wp\/v2\/tags?post=1384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}