The options for advertisers on social media are increasing every day. Two new types of ads offered by Instagram for businesses are among the alternatives that will enter our lives in the coming days: Reminder Ads and Ads in Search Results.
The first of the new ad types offered by Instagram allows your target audience to receive notifications about your upcoming launch or similar events 1 day before, 15 minutes before or during the event.
The other ad type that will soon be available globally, Ads in Search Results, is targeted at users who are actively searching for products and content. In the new ad type, which is still in the testing phase, users can tap and swipe on a post in the search results to see the ad in the stream.
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