If we look at the texts written on papyrus in ancient Egypt or the historical documents that tell us that in regions such as Egypt and Babylon, criers roamed the streets to promote products, it would not be wrong to say that the concept of advertising is as old as civilization.

Yes, perhaps the products and services sold have changed over time, but advertising has always remained the same. Maybe the advertising medium has moved from the streets to the Instagram feed, but the purpose of making sales has never changed. Indeed, the ways of communication that need to be followed to appeal to generations have changed, but promoting products and services is still one of the main purposes of advertising.

As for today’s advertising, “Generation Z”, which we call the new generation, in other words, “digital natives “* constitute one of the main target audiences of the advertising world.

So who is this Generation Z? What do they like? Which channels do they hang out in?

Let’s explore the path to the hearts of Generation Z, namely digital channels and discourse methods together.

First of all, let’s not forget that when Generation Z is curious about a subject and wants to research it, they have never had to go to the library or look through encyclopedias like their predecessors. Because they had the internet and an endless pile of information at their fingertips. Therefore, they can’t spend time or effort to learn about something! Likewise, for them, there is no difference between communication through digital platforms and face-to-face communication. For these and similar reasons, there are many details that brands whose target audience is Generation Z should pay attention to when advertising.