The word “advertisement” originates from the French “réclame”, which means to announce loudly. When we think of bilateral communication, one speaks while the other listens. Of course, in our case, since we, as advertisers, do the talking, the target audience has to passively listen. However, there is a type of advertising that changes this balance, has innovative and ingenious examples, and where creativity is at its peak: interactive advertising.

What is this revolutionary type of advertising that breathes new life into marketing?

Interactive advertising eliminates the passive position of the target audience and actively involves people in the process as if they were actors in the commercial. Thanks to the actions of your potential customer who takes an active role in the process, you will be able to show that you are original and successful while presenting your advertisement.

For example, a magazine ad for a car brand launching its new airbag is quite exciting. The first thing we see is the nose of the car, and the ad takes up three pages in total. On the hood of the car, there is an inscription: “Tap hard here to see how the car will shape up in the event of an accident.” When the person holding the magazine hits that area, the paper starts to swell, directing the reader to the next page. On the back page, an image of the interior of the car shows how protective the airbag is when inflated.