Growth hackers first ensure product optimization with the power they get from data and experiments and then find new growth opportunities in the journey of brands in many areas from brand awareness to ambassadorship. It is not possible to place people working in this field in a corporate department because they have guiding and supportive roles in many areas from production to marketing.

So, what are the differences between a growth hacker and a marketing specialist?

First of all, while a marketing expert is more long-term and comprehensive, a growth hacker takes steps that we can see the results of in shorter periods. In addition, growth hackers need to have the ability to analyze data and the technical skills to take new steps.

Marketers, on the other hand, emphasize creativity and persistence. However, both groups of employees ultimately aim to increase sales and awareness of the company.

Before concluding this article, we would like to make a small reminder: Growth hackers cannot take your company from zero to the top in an instant with tricks or special tactics. Their job starts with analyzing the available data well, understanding the positioning of the brand, and coming up with a plan, and continues with the successful implementation of these plans. In other words, they take the same steps that every department takes. It’s just that, because they work across departments, they have a greater advantage than departments in seeing some of the details.