But there is a small exception here: You can also sell the product to people below your target economic class through inspiration. How? Let’s say you associate the computer you are selling with a certain lifestyle. For example, when you give a message such as “People who use this computer are creative, they have aesthetic tastes”, those who want to take on the title of “creative” from people with insufficient economic power can agree to pay for months to own this computer.

From Local to Global – From Global to Local Let’s talk about the impact of culture. This is a bit complicated. Because each community has its own culture, but in a globalized world, most brands appeal to more than one community. So where does the solution lie? In the philosophy of “think global, act local”.

For example, that cola brand we all know, shows itself at family tables every Ramadan with ball popping and iftar breaking. And again, the world-famous hamburger brand sells completely different burgers in the Far East and completely different burgers in America. In this way, brands adapt themselves to the cultures they sell to.

Sometimes this relationship works in the opposite direction. In other words, advertisements (marketing) create brand new cultural elements. If we give a small example, everything will fall into place automatically: February 14th is Valentine’s Day.

Buying gifts as a way of showing your love to the other person is actually a concept taught to us by advertisements. This behavior that both enables the development of consumer culture and makes consumers happy… In fact, it is a situation completely popularized by the advertising world… Thus, brands multiply their sales before Valentine’s Day.

Advertising means appealing to people. And you have to use such a language that the other person should be excited to buy the product you offer. For this, who you talk to and how you talk is of critical importance. Let’s find your right target audience after our analysis and speak their language.