Contributes to both sales and awareness First of all, let’s question what is the purpose of remarketing for brands. As we understand from the statistics above, making sales is of course among the goals. However, there are other benefits of remarketing. According to another study, 70% of brands use remarketing to increase brand awareness. The target audience finds it remarkable when they come across your products on a regular basis, and your persuasion rate increases accordingly.

The user is also satisfied Remarketing has great benefits not only for brands but also for users. Based on your personal data and the traces you leave, the ads that are placed in front of you are personalized. Rather than seeing an ad for a sport you have no interest in, seeing an ad for that bag you really like would make you feel special, wouldn’t it?

Low cost is a big advantage Let’s go back to brands. They love remarketing because it is both effective and cheap. Yes, remarketing is a very effective marketing formula and its cost per action (CPA) is many times cheaper than search and display ads!

The benefits of remarketing are endless. But it is critical to work with experts in the field in order to run a successful remarketing process. You can be very successful with the right targeting, but it is not that easy to get the targeting right. That’s why, come and do your successful remarketing with BGA Partners. Let your expertly prepared campaign make your brand fly!