Until a few years ago, influencer marketing was considered as “let’s give it a try” kind of marketing method which had very limited budgets. However, today it became a marketing method with a grand percentage of the marketing budget and is an essential part of the brands’ strategies. The change happened within two years as a result of digitalization and the increase in the usage of social media. Nevertheless, why are influencers have such popularity among all the marketing methods? It is because these influencers have a story behind which people can find resemblances with their lives. That’s why nano inflıuencers are the favorite type of influencers. 

Who are the nano influencers? They are the people with followers between 1.000 and 10.000. Although they have fewer followers, they have bigger impacts than the other types of influencers. First of all, their interaction still preserves the organic structure. In addition, the quality of their content is much higher than the others. If you wonder “what is the quality of content?”, the answer is the viewer of the content feels that it is not shared for commercial purposes, and thinks that he/she will benefit from the content. You can consider this like a recommendation that is given within the friend groups happening every day, just on a professional level. There is a belief that people who have small numbers of followers do not promote a product that they do not trust or believe in, which is true.