As technology improves, secrets of success for every industry are reshaping according to the latest innovations, trends, preferences, possibilities… While these changes have weaker influences on some industries, for the retail industry, it is the total opposite. As the world changes, consumer preferences veer radically. People basically do not need to go to stores to shop, anymore. Also, they are more aware of that experiences are more vulnerable than possessions.

However, there is still a chance for brands to comply with this situation if they embrace technological innovations and prepare for the upcoming trends. Here’s to 3 retail trends that will master in 2019:

1. Experiences, not possessions sell

What will you say if you are asked to choose someone to be a friend – someone who studied in the same college with you or someone who has the same car?

Most people will choose the one who studied in the same college since our identities consist of experiences, not possessions. Even we can attach to our new car, this will be a passing bond. When a newer product is released, we throw the old one away to have the new.

So, brands that want to have strong bonds with their customers should sell experiences at their stores, not just products. Joyful, memorable experiences make much more of an emotional impact than buying a product and present a cause to customers to come and shop at the store.