Be established on a base: first and foremost, take voice search seriously and review your current digital marketing strategy. Reorganize your strategy and budget as if voice search had been always with you.

Understand your customers: Although voice search makes life easier for users, it makes things difficult for marketers when it comes to knowing what customers want. You need to know what your customer means with a specific word to be able to present the result he/she wants exactly. You can create voice scenarios and use cases based on internal data, interviews, and surveys with real customers to catch your customer query at the right time.

Brainstorm keyword targets: Keywords also change along with search methods. When searching by voice, terms are much longer and often voiced as questions or localization terms. Find out what frequently asked questions and long-tail keyword phrases your customers often use.

Think local: According to a study held by Chitika, mobile voice search is three times more likely to be local-based than text. So, leverage local knowledge and optimize your SEO to local keywords.

As BGA Partners, we are aware of this new powerful player that will master the digital marketing world and business strategies accordingly. As always, we are working to breathe trends and keep up with the times. We ensure that you stand out in the digital world and take advantage of voice search to the last.